Responsibilities

• Create short-form video for TikTok, Instagram Reels, Facebook Reels and YouTube Shorts.
• Plan, film and edit content at attractions, events and family destinations across the UK.
• Develop useful content that helps families decide what to do, where to go and how to save.
• Turn Kids Pass offers and partner activity into engaging content, rather than traditional promotional posts.
• Create recurring formats and series that audiences begin to recognise and return to.
• Respond quickly to trends, seasonal moments and conversations relevant to UK families.
• Produce content around school holidays, weekends, rainy days, travel, back-to-school and everyday family spending.
• Work with parents, families, influencers and content creators to produce authentic user-led content.
• Brief and coordinate contributors where additional content is required.
• Repurpose content across social, CRM, paid media, PR and the Kids Pass website.

Requirements

• Experience creating social-first content for a brand, publisher, agency or your own established channels.
• Strong short-form video skills, including filming and editing.
• A good understanding of TikTok, Instagram, Facebook and emerging social formats.
• The ability to identify a strong hook and communicate an idea quickly.
• Confident, natural copywriting that does not feel overly corporate or sales-led.
• Comfortable appearing on camera and directing other people.
• Able to balance planned campaigns with fast, reactive content.
• Good knowledge of social trends and UK family culture.
• Organised enough to manage multiple shoots, deadlines and stakeholders.
• Commercially aware, with an understanding that content should ultimately support customer acquisition, engagement and retention.

Preferred

• Experience within family, leisure, travel, lifestyle or consumer subscription brands would be useful but is not essential.
• Being a parent is not a requirement; understanding what makes content useful and relevant to families is.