Responsibilities

• Plan, create and publish engaging, platform-native content for Instagram, Facebook, TikTok and YouTube
• Build our TikTok and YouTube accounts from scratch, growing an engaged audience on each
• Adapt and repurpose content across platforms, tailoring tone, format and edit style to suit each channel and audience
• Build, launch and optimise paid advertising campaigns on Meta (Facebook/Instagram), though the primary focus of the role is organic social content
• Produce weekly and monthly performance reports for the Marketing Manager, covering paid and organic activity, and using insights to inform future content
• Work closely with the Marketing Manager to plan and maintain a cross-channel content calendar, aligned with our auction schedule and key sale dates
• Capture authentic, compelling stories from across the business - consignment, sale days, specialist expertise, viewing days, external valuation events and exhibitions
• Shoot and edit photo and video content on-site, in line with Anderson & Garland's brand voice and photography standards
• Monitor social media channels and engage with our online community in a timely, on-brand manner
• Keep across social media trends and platform changes, bringing fresh ideas to the team

Requirements

• Proven experience creating content for social media, ideally across Instagram, Facebook, TikTok and YouTube
• Hands-on experience running paid campaigns in Meta Ads Manager, with the ability to report clearly on performance
• Strong photography, videography and editing skills, with a good eye for what performs well on each platform
• Confident written communication, able to adapt tone across professional, promotional and informal formats
• Highly organised, with the ability to manage a content calendar and multiple sales in parallel
• A proactive, self-starting attitude, comfortable working closely with a Marketing Manager and wider team

Preferred

• An interest in art, antiques, auctions or heritage is a strong advantage, though not essential