Responsibilities

• Drive attendance to race meetings through innovative, well planned and targeted campaigns/events to achieve/exceed budgeted attendance figures; measuring and evaluation of campaigns and their success.
• Establish C&E and venue hire opportunities and drive C&E revenue; active engagement in customer package content for race days and C&E.
• Liaise with design department to ensure branding and advertising is appealing and channel appropriate, including venue on screen adverts, race programme adverts and all external facing media both traditional and digital; responsible for arranging printing and ordering of marketing materials with approved suppliers.
• Ensuring all websites, social media channels and display literature are kept up to date; management of stadia messaging and advertising including, but not limited to, website, social media and emails; establish a social media strategy with a view to growing engagement rates, achieving follower growth and informing our audience; with the support of the central CRM team, develop a CRM strategy aimed at growing, enriching and engaging with the existing database; experience using Google Ads (including creating, managing and optimising campaigns) would be beneficial, with the ability to monitor performance and support digital marketing objectives.
• Develop relationships and partnerships for the venue within the local communities to build reputation, generate positive publicity and promote the stadiums as a valued part of the area.
• Customer interaction & support via face to face, phone and electronic methods; attendance at key race days/events to assist with delivery as well as capturing content for social media; creation and maintenance of racing and non-racing image library.

Requirements

• Enthusiastic and highly motivated person
• Strong track record of delivery in driving admissions and ticket revenue
• Ability to take ownership of marketing plans and spend to impact venue performance
• Experience with websites, social media channels and display literature
• Liaising with design departments to ensure branding and advertising is appealing and channel appropriate
• Support with CRM development and stakeholder engagement

Preferred

• Experience using Google Ads (creating, managing and optimising campaigns) would be beneficial
• CRM strategy development experience to grow, enrich and engage with existing database
• Ability to monitor performance and support digital marketing objectives

Benefits

• Annual passes to attend any of our 21 venues
• Discounted food & ARC days out
• Cycle to work scheme
• Holiday allowance increasing with length of service up to 28 days
• Company life assurance scheme
• Discretionary group annual bonus schemes to reward your hard work
• Support with study through our study assistance schemes