Responsibilities

• Join us as a Marketing Communications Manager where you’ll be responsible for planning, developing and delivering end to end marketing communication campaigns that support strategic commercial objectives, meet customer needs and strengthen the Tesco Bank brand.
• You will combine customer insight, market understanding and performance data to lead the end-to-end planning of campaigns working closely with internal stakeholders and external agency partners to ensure campaigns are delivered effectively and drive measurable business outcomes.
• As the Marketing Communications Manager for one of our banking products, you’ll face into our newly established single value stream, to bring the marketing perspective into our agile framework, guiding cross functional teams and championing customer-first thinking from the outset across key projects.
• As part of the role, you will manage the full campaign lifecycle, including briefing, planning, creative development, approvals, execution, performance reporting and optimisation.
• You’ll use your creative edge to champion our brand, ensuring creative excellence across campaigns that consistently align to brand standards, customer need and strategic outcomes.
• You’ll make sure marketing activity complies with all regulatory, legal, risk and governance requirements, maintaining robust controls and adhering to all internal policies and processes.
• You will also oversee budgets and performance, ensuring campaigns deliver against targets and provide measurable business impact.
• This role can be based in either Glasgow or Edinburgh.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.

Requirements

• Great experience planning, delivering and optimising integrated multi-channel marketing campaigns
• Expertise across digital marketing channels, including campaign planning, execution optimisation and measurement
• Demonstrable experience of using customer, campaign and market insights to inform marketing strategy and campaign planning
• Solid understanding of marketing governance, risk and control frameworks and regulatory and compliance requirements
• Experience working with Agile ways of working
• Proven ability to influence and manage relationships with a broad range of stakeholders, including business decision makers, cross functional teams and external agencies

Preferred

• Previous marketing experience across campaign planning, execution, and performance management
• Experience within retail banking, financial services or another highly regulated industry
• Knowledge of customer acquisition, engagement and retention strategies within retail banking or other financial services
• An understanding of customer outcome focused regulation and Consumer Duty principles