Marketing and Communications Manager

Responsibilities

• Own ASE's marketing strategy, annual plan and delegated budget, managing campaigns, brand positioning, digital performance and customer engagement across all propositions
• Develop and implement brand standards, visual identity and tone of voice, acting as guardian of consistent customer-facing language and experience across ASE
• Manage the ASE website, app and social media channels with accountability for discoverability, conversion and performance measurement including reach, engagement and traffic
• Establish customer feedback mechanisms, capture insights and design methods to measure marketing effectiveness including campaign tracking, QR codes and booking-source analysis
• Maintain regular presence at ASE venues, events and touchpoints to understand customer journeys first-hand, gather content and identify improvements
• Create delegated marketing and content ownership opportunities across ASE teams with clear standards and approval routes
• Identify revenue opportunities through packaging, upselling and engagement improvements across the sales funnel
• Report on key performance measures including awareness, enquiry generation, website traffic, booking conversion, retention and customer feedback

Requirements

• Hold a degree or professional qualification in Marketing, Communications, Business or related discipline, with proven experience in a similar Marketing and Communications Manager role
• Demonstrate experience managing digital content, website structures, data analytics and marketing budgets
• Show excellent understanding of multi-channel marketing campaigns, print production and digital advertising with exceptional attention to detail
• Display outstanding copyediting, proofreading and interpersonal skills with ability to manage competing deadlines and communicate confidently with stakeholders
• Possess strong knowledge of GDPR, data protection and child safeguarding rules regarding media use in schools

Benefits

• 25 days paid annual leave plus 8 bank holidays, plus 4 additional non-contractual days during Christmas closure
• Generous contributory pension scheme with 14.1% employer contribution
• Private healthcare insurance
• Free lunches during term time
• Free on-site parking and bike storage
• Free use of leisure facilities with discounted exercise classes
• Cycle to work scheme
• Employee Assistance Programme
• Abingdon Foundation Death in Service Scheme
• Free on-site courses including first aid, mental health first aid and health and safety