Head of Marketing and Communications

Responsibilities

• As Head of Marketing and Communications, you will work as a strategic partner to the Director of Admissions, Marketing and Communications.
• You will bring professional judgement and an understanding of our audiences, helping set the direction and taking responsibility for delivery.
• We want someone who sees possibilities, asks great questions and brings ideas to the table that we haven’t considered.
• You will have the trust and space to challenge familiar approaches, create work that makes people take notice and use data to understand what works.
• There is real ambition here, shared by colleagues who care about the School and want to see it succeed.
• You will lead and support the Marketing Officer, collaborate with specialist creative partners and play an active role in creating content that brings School life to the fore.
• Working closely with Admissions, you will develop distinct approaches for marketing our Prep School, Senior School and Sixth Form.
• The role is focused on Bancroft’s, with opportunities to share expertise and contribute to selected projects across our Family of Schools, agreed with the Director.
• As a team, we value creativity, efficiency, innovation, humour and, above all, kindness.

Requirements

• Significant marketing and communications experience, with responsibility for setting priorities and delivering integrated plans and campaigns that achieve measurable results in recruitment, customer acquisition, retention or reputation.
• Experience managing websites and digital campaigns across social media, email and paid advertising.
• Experience planning and delivering events and complex projects with colleagues across different teams.
• Experience managing budgets, agencies and suppliers to achieve quality and value for money.
• Experience of line management, including supporting the development and performance of others.
• Excellent writing and editing skills, with the ability to adapt content and tone for different audiences.
• Creative judgement across digital and print, including the ability to develop campaign concepts, brief designers and provide clear, constructive feedback.

Preferred

• We welcome candidates with experience outside education who can bring strong professional expertise, fresh thinking and an interest in the life of Bancroft’s.

Benefits

• We are open to discussing flexible working arrangements for the right candidate, subject to the needs of the School.
• Annual leave is 27 days per year, plus eight bank holidays, to be taken during the school holidays.
• The role will require attendance at recruitment events and other School activities, including occasional evenings and weekends.