Marketing and Commercial Manager

Belfast, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and execute the company’s marketing strategy across two trading brands, oversee brand management and digital campaigns, and coordinate commercial planning to drive growth.

  • Lead marketing strategy, planning, and forecasting across two brands
  • Manage brand identity, messaging, and digital campaigns

Job Description

Responsibilities

  • 1. Marketing Strategy and Planning
  • ● Develop the company's annual marketing strategy aligned with business objectives.
  • ● Prepare commercial marketing plans supporting revenue growth.
  • ● Identify new customer segments and emerging food market trends.
  • ● Develop long-term brand positioning strategies.
  • ● Monitor marketing performance and recommend strategic improvements.
  • ● Review competitor activity and implement market-responsive initiatives.
  • ● Produce quarterly marketing plans and annual commercial forecasts.
  • 2. Brand Management
  • Manage and strengthen the corporate identity of both trading brands: The Corn Dumpling Co. The Cook Stories

Requirements

  • Degree or equivalent professional experience in Marketing, Business Management, Digital Marketing or a related discipline.
  • Essential Experience
  • Marketing strategy development.
  • Digital marketing.
  • Commercial planning.
  • Brand management.
  • SEO.
  • Website management.
  • Customer analytics.
  • CRM systems.