Marketing Automation Developer

Responsibilities

• Build, test, deploy, and support digital marketing campaigns using Salesforce Marketing Cloud.
• Develop and maintain email communications, customer journeys, and automated marketing programs.
• Create and manage a suite of standard email templates.
• Perform technical testing and quality assurance activities prior to campaign launch.
• Support audience segmentation, campaign data management, and campaign personalization activities.
• Support campaign briefs, including discovery and scoping of new data requirements.
• Monitor, troubleshoot, and resolve campaign, audience, and platform-related issues.
• Support integrations between marketing automation platforms and other marketing technology solutions.
• Collaborate with marketers and other stakeholders to translate business requirements into technical campaign solutions.
• Manage multiple campaigns and competing priorities while meeting production deadlines.

Requirements

• Bachelor's degree or equivalent professional experience.
• Hands-on experience working with Salesforce Marketing Cloud.
• Experience building, testing, and deploying digital marketing campaigns within a marketing automation platform.
• Strong understanding of Email Studio, Journey Builder, Automation Studio, audience segmentation, and campaign deployment processes.
• Experience gathering business requirements and translating them into technical campaign solutions.
• Solid working knowledge of HTML and CSS.
• Strong analytical and problem-solving skills with exceptional attention to detail.
• Experience troubleshooting campaign, data, and platform-related issues.
• Ability to manage multiple projects and competing priorities in a fast-paced environment.
• Strong communication and collaboration skills with the ability to work effectively across technical and non-technical teams.

Preferred

• Experience with AMPscript and dynamic content.
• Experience with SQL and audience segmentation.
• Experience with API integrations and data exchange processes.
• Experience working with CRM systems and customer data platforms.
• Digital marketing experience within a complex or enterprise environment.

Benefits

• We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
• We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package.