Email and CRM Automation Manager

Responsibilities

• Own PiXL’s email strategy and automation, from weekly sends to multi step nurture and renewal journeys
• Audit and rebuild our CRM and marketing systems, fixing broken processes and connecting touchpoints
• Run paid media campaigns that bring new prospects into those journeys
• Turn performance data into insight that informs commercial decisions
• Work alongside colleagues and agencies to get the best from every channel
• Automated customer journeys for prospects and existing customers, designed stage by stage
• Segmentation and personalisation that put the right message in front of the right leader at the right moment
• Clean, connected data in Microsoft Dynamics 365, so every journey runs on information we can trust
• Testing and optimisation routines that raise engagement every month, backed by clear reporting
• Joined up working with paid media and the website, so email, ads and web act as one funnel

Requirements

• Significant experience building email automation and segmented journeys
• A logical, problem solving mind: you enjoy working out why something is broken and fixing it properly
• Confidence with CRM platforms, data segmentation and list management
• Strong analytical skills and a habit of testing, measuring and refining
• Experience managing paid media, or the appetite to grow into it

Preferred

• hands on Microsoft Dynamics 365 experience
• experience in education, membership or network organisations

Benefits

• Remote and flexible working
• 32 days holiday plus 8 bank holidays
• 13% employer pension contribution
• Medicash health plan
• A 100% not for profit mission: stronger leaders, stronger schools