Marketing Activation Manager

Responsibilities

• Campaigns & Seasonal Activations (45%)
• - Work closely with the Senior Marketing Manager, Senior Brand & Communications Manager, digital team and design to bring the annual marketing strategy and key seasonal campaigns to life.
• - Own the end-to-end delivery of quarterly seasonal business plan briefs and any other ad hoc briefs required, translating strategic direction into clear activation plans, toolkits and timelines.
• - Work closely with Area Sales & Marketing Co-ordinators and pub teams to ensure key calendar moments and seasonal campaigns are activated and delivered while identifying opportunities for local relevance and innovation.
• - Bring creativity and innovation to campaign execution, continually looking for ways to make our activity more distinctive, relevant and impactful.
• Supplier & Brand Activations (45%)
• - Working closely with key suppliers, develop and deliver innovative supplier activations and support that drive premiumisation, category growth and customer acquisition across key trading moments and seasonal events including Wimbledon, Boat race, Freshers and other key opportunities. Manage projects from initial idea and briefing through to delivery including reporting.
• - Support delivery of key drinks campaigns alongside Commercial Manager and Senior Marketing Manager. Including spritz, winter cocktails, cocktail club, negroni month etc.
• - Work closely with the Senior Marketing Manager and Commercial Manager to activate agreed supplier partnerships and maximise contractual marketing spend.
• - Work with internal training teams to deliver the perfect serve for key drink focuses. Unlocking supplier support to help support L&D.

Requirements

• A genuine passion for hospitality, brands, marketing and creating brilliant customer experiences.
• A curious, trend-aware individual who is always looking for the next big idea, experience or opportunity.
• Proven experience delivering marketing campaigns, brand activations, events or partnerships from idea through to execution.
• Excellent project management and organisational skills, with the ability to juggle multiple projects, deadlines and stakeholders at the same time.
• A confident communicator and natural collaborator who can build strong relationships.
• A confident presenter who can communicate ideas clearly and inspire others to get behind them.

Benefits

• 26 days holiday per year plus bank holidays
• Private Health Insurance
• Generous Company Pension Scheme
• Sharesave Scheme
• Life Assurance
• Access to our industry leading Career Pathway, Apprenticeships and training and development courses.
• 20% discount in all Young's pubs and 30% discount on overnight stays