Manager, Strategy & Activation

Responsibilities

• Lead day to day contact with clients (calls and/or face-to-face) to ensure campaign planning and management is in-line with client expectations, providing feedback and data driven recommendations on how to achieve the best performance
• Build strong client relationships, anticipating needs that support their primary focus areas
• Create cross-channel digital brief responses and media plans which effectively meet client business and campaign goals, providing a clear rationale
• Collaborate with external media and creative agencies to ensure cohesive planning and optimal campaign execution
• Manage campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise
• Optimise campaign performance (brand and/or acquisition) against forecasts, driving results for continued improvement and providing new ideas and solutions
• Provide clear and concise insight and analysis of campaign results across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
• Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients
• Identify additional revenue opportunities and create accompanying proposals
• Train and coach Analysts to develop and grow within the team

Requirements

• 2+ years of hands-on in platform experience, ideally across a minimum of 2 of the following digital channels: Programmatic Display, Video, Paid Search and/or Paid Social
• Extensive Google Ads in-platform experience is required
• Digital planning experience (client, agency or DSP side)
• A proven passion for digital media/advertising & technology
• Strong people & communication skills
• Excellent client service approach and ability to multitask with great attention to detail
• A technical/analytical mindset
• Enjoyment when working as part of a team
• Coaching or line management experience

Benefits

• 25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year
• Healthcare cash plan
• Monthly Wellness Allowance
• Ride to work cycle scheme
• Season ticket loan scheme
• ‘Work from Anywhere’ (WFA) for up to 4 weeks per year
• Hybrid working 3 days onsite and 2 days remote per week
• Flexible working with start and finish times between 8am - 10am and 4.30pm - 6.30pm
• Company pension contributions
• Enhanced parental leave policies