Responsibilities

• Campaign & Content Strategy
• Partner with Campaigns and Product Marketing to identify content opportunities that support pipeline generation and revenue goals.
• Ensure SEO and AEO insights are incorporated into campaign planning from the outset.
• Work closely with the Content team to develop content that balances search performance with compelling storytelling.
• Help establish a more integrated approach between content and campaign execution .
• SEO/AEO Strategy & Execution
• Lead Darktrace's organic discoverability strategy across traditional search engines and emerging AI-powered answer experiences.
• Develop and execute content-led SEO and AEO programs, including keyword research, content opportunity analysis, on-page optimisation , and content refresh initiatives.
• Build and maintain a prioritised content roadmap aligned to search demand, campaign priorities, product launches, and strategic business initiatives.
• Ensure Darktrace content is structured, authoritative, and discoverable across search engines, AI Overviews, ChatGPT, Perplexity, and other answer-driven platforms.

Requirements

• Experience: Extensive expeience in SEO/organic content marketing, including significant experience in a B2B or technology environment, ideally cybersecurity or adjacent enterprise technology.
• Proven hands-on experience managing SEO strategy (technical, on-page, and off-page), with a track record of measurably improving organic visibility and traffic.
• Familiarity with emerging AEO practices or a strong point of view on how content should evolve to perform well in AI-driven search Hands-on AEO experience is a plus but not required if the fundamentals are strong.

Preferred

• Experience writing or optimizing content in the cybersecurity , cloud, or enterprise IT space.
• Familiarity with structured data/schema markup implementation.
• Experience partnering with distributed or international content teams.

Benefits

• 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service,
• Additional day off for your birthday,
• Private medical insurance which covers you, your cohabiting partner and children,
• Life insurance of 4 times your base salary,
• Salary sacrifice pension scheme,
• Enhanced family leave,
• Confidential Employee Assistance Program,
• Cycle to work scheme.