Junior Marketing Executive (Digital And Content)
Connect Fibre
UK (Remote)
In-houseFull-timeIntern/new grad
5 days ago
Manager, Content Marketing (SEO/AEO)
London, UK
Salary Not AvailableManagerFull time
Posted 1 month ago
Job Summary
Own and drive the organic search and AI-enabled content strategy to boost pipeline and revenue, leading SEO/AEO initiatives, content optimization, and cross-functional collaboration across campaigns, product marketing, and content.
Job Description
Responsibilities
- Campaign & Content Strategy
- Partner with Campaigns and Product Marketing to identify content opportunities that support pipeline generation and revenue goals.
- Ensure SEO and AEO insights are incorporated into campaign planning from the outset.
- Work closely with the Content team to develop content that balances search performance with compelling storytelling.
- Help establish a more integrated approach between content and campaign execution .
- SEO/AEO Strategy & Execution
- Lead Darktrace's organic discoverability strategy across traditional search engines and emerging AI-powered answer experiences.
- Develop and execute content-led SEO and AEO programs, including keyword research, content opportunity analysis, on-page optimisation , and content refresh initiatives.
- Build and maintain a prioritised content roadmap aligned to search demand, campaign priorities, product launches, and strategic business initiatives.
- Ensure Darktrace content is structured, authoritative, and discoverable across search engines, AI Overviews, ChatGPT, Perplexity, and other answer-driven platforms.
Requirements
- Experience: Extensive expeience in SEO/organic content marketing, including significant experience in a B2B or technology environment, ideally cybersecurity or adjacent enterprise technology.
- Proven hands-on experience managing SEO strategy (technical, on-page, and off-page), with a track record of measurably improving organic visibility and traffic.
- Familiarity with emerging AEO practices or a strong point of view on how content should evolve to perform well in AI-driven search Hands-on AEO experience is a plus but not required if the fundamentals are strong.
Preferred
- Experience writing or optimizing content in the cybersecurity , cloud, or enterprise IT space.
- Familiarity with structured data/schema markup implementation.
- Experience partnering with distributed or international content teams.
Benefits
- 23 days’ holiday + all public holidays, rising to 25 days after 2 years of service,
- Additional day off for your birthday,
- Private medical insurance which covers you, your cohabiting partner and children,
- Life insurance of 4 times your base salary,
- Salary sacrifice pension scheme,
- Enhanced family leave,
- Confidential Employee Assistance Program,
- Cycle to work scheme.
Darktrace
Darktrace is a global leader in AI cybersecurity, providing the essential cybersecurity platform to secure organizations today and for an ever-changing future. Darktrace AI learns from each business's unique data in real time, detecting threats and intervening against attacks with precision and speed. We are a diverse and inclusive team of over 2,400 employees, each playing a crucial role in protecting nearly 10,000 organizations and communities worldwide from known, unknown, and novel cyber-threats.
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