Content Creator

Responsibilities

• Develop content ideas informed by audience interests, brand priorities, trends and previous performance.
• Bring concepts and recommendations to the Head of Marketing, then develop agreed ideas into finished content.
• Plan out the key dates for the annual content calendar
• Plan and execute the monthly content calendar
• Plan and shoot short-form video for organic social channels and paid advertising.
• Edit your own footage, including hooks, pacing, captions, sound and calls to action.
• Confidently appear on camera, present products and explain our services in a natural, engaging way.
• Photograph products, people and behind-the-scenes activity, and create static assets for social and advertising.
• Find stories within our warehouses, products, teams and customer experiences.
• Adapt content for different brands, audiences, platforms and formats as the programme expands.

Requirements

• Practical experience creating content for a brand, business or your own established channels, supported by a strong portfolio.
• Proficiency in both shooting and editing, with the ability to produce finished content independently.
• A strong understanding of short-form video, including what earns attention and keeps people watching.
• The ability to create both organic social content and paid social ad creative, understanding their different objectives.
• Confidence appearing on camera and presenting.
• Strong photography skills and an eye for composition, lighting and visual storytelling.
• Understanding of trends and an ability to adapt them to fit our brands.
• Commercial awareness: you understand how content can encourage someone to visit a website, buy a product, rent an outfit or start a subscription.
• Strong organisation and the ability to manage priorities across several brands.
• A proactive approach, bringing ideas and solutions without waiting for a detailed brief.

Preferred

• Experience in fashion, resale, rental, retail or circular businesses would be valuable. We’re most interested in the quality of your work, your contribution to it and what you’ve learned from the results.