Loyalty Marketing Project Specialist

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own loyalty CRM and member experience end-to-end, coordinating across HQ, markets, vendors, and agencies to drive activation, retention and value.

  • CRM execution across email, push, SMS, app, web and retail with measurable outcomes.
  • Cross-functional ownership with Marketing, Product and Supply Chain to align offers, availability and messaging.
  • Monitor performance, flag risks, and iterate quickly in a fast moving consumer environment.

Job Description

CRM execution across email, push, SMS, app, web and retail with measurable outcomes.

  • Lead the day-to-day delivery of the loyalty initiatives, ensuring timelines, dependencies and milestones are met
  • Act as the central coordination point across HQ, our local market, loyalty platform providers and agency partners
  • Support the rollout and optimisation of loyalty tools, platforms and member experiences
  • Coordinate the end-to-end execution of CRM campaigns across email, push, SMS, app, web and retail
  • Partner closely with Marketing, Product and Supply Chain teams to align offers, availability and messaging
  • Deliver seamless member-exclusive benefits and activations across all touchpoints
  • Track and analyse key performance metrics (engagement, retention, opt-in, redemption), turning insights into clear actions
  • Identify risks early, troubleshoot effectively, and adapt quickly in a fast-paced environment
  • Continuously monitor the market and competitors to evolve and strengthen the loyalty proposition

Requirements (natural wording)

  • Strong mix of CRM, digital marketing and loyalty expertise, combined with excellent project management skills
  • Robust commercial understanding in FMCG (preferably in high-end/luxury)
  • Strong organisational and project coordination skills, with ability to manage multiple priorities and timelines simultaneously
  • Comfortable operating in a complex and evolving environment, quickly adapting to changes and new requirements
  • Strong stakeholder management: able to coordinate across functions, seniority levels and external partners
  • High level of rigour and attention to detail, ensuring reliability of execution and tracking
  • Proactive and solution-oriented mindset, with ability to react quickly and resolve issues
  • Strong analytical mindset: able to interpret performance data and translate into actions
  • Clear and confident communication skills (written and verbal)
  • Strong team player, fostering collaboration across cross-functional teams

Preferred

  • Experience working with external agencies, platforms or technical partners highly desirable
  • Experience with loyalty or membership programmes is a strong advantage

Benefits

  • Generous pension scheme – up to 12% contribution from Nestle
  • 12 flexible days on top of 25-day holiday entitlement
  • 2 paid volunteering days
  • A focus on personal development and growth
Nestlé Nespresso SA logo

Nestlé Nespresso SA

Coffee is at the heart of everything we do, and consumer satisfaction is why we do it. Our story started with one simple idea: everyone should be able to make the perfect cup of coffee at home. Something we still believe today, which is why we think delivering the highest quality coffee, sip after sip, is so important. To achieve this, we continuously strive for innovation. Our coffee experts look for the world’s most exclusive coffees, and create new and exciting blends through a very strict coffee selection process. We create exceptional coffee experiences by continuously reinventing our coffee system, and the way coffee lovers can enjoy our coffee, transforming coffee culture on a global scale. We are committed to making a positive impact. We source our coffee from unique regions, working in partnership with over 110 000 farmers through our Nespresso AAA Sustainable QualityTM program around the world. We help them achieve high certification standards – for example in water management, biodiversity and fair worker treatment – through our long-term partners Rainforest Alliance and Fairtrade international. At Nespresso, we offer personalized services to our Club Members: from delivery and repair to customer care and recycling systems. We are in direct contact with coffee lovers through our e-commerce platform, boutiques and social media, allowing us to anticipate and cater to their every need. We also provide a full range of machines and coffees to meet the specific needs of the world’s most foremost hotels, restaurants and business customers. Our business Solutions enable your company to offer the perfect cup of coffee to your employees, clients and customers, every time. Nespresso is not just coffee. It’s a genuine experience that combines perfection and pleasure, simplicity and aesthetics. Learn more, visit http://www.nestle-nespresso.com/

Founded in 1986
Belmont-sur-Lausanne, Vaud, CHE
13K employees (1,052 in marketing)

Traffic Signals

Monthly Visitors
16.2M
Monthly Google Ads Budget
$217.7K
Traffic Source Mix
Search
43.7%
Direct
48.9%
Referral
4.1%
Social
1%
Paid
2%

Headcount Trend

Current headcount: ~12.7K

Marketing Team

Marketing Team Size
1,052 (8% of company)

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