Loyalty Marketing Project Specialist

Crawley, Surrey, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own a cross-functional loyalty program engine, coordinating CRM reach and partner execution while driving measurable engagement and retention.

  • Own CRM campaigns across email, push, SMS, app, web and retail to drive activation and retention.
  • Coordinate offers, availability and messaging with Marketing, Product and Supply Chain and external partners.
  • Turn engagement, opt-in and redemption data into rapid, clear actions to strengthen the loyalty proposition.

Job Description

Responsibilities

  • Lead the day-to-day delivery of the loyalty initiatives, ensuring timelines, dependencies and milestones are met
  • Act as the central coordination point across HQ, our local market, loyalty platform providers and agency partners
  • Support the rollout and optimisation of loyalty tools, platforms and member experiences
  • Coordinate the end-to-end execution of CRM campaigns across email, push, SMS, app, web and retail
  • Partner closely with Marketing, Product and Supply Chain teams to align offers, availability and messaging
  • Deliver seamless member-exclusive benefits and activations across all touchpoints
  • Track and analyse key performance metrics (engagement, retention, opt-in, redemption), turning insights into clear actions
  • Identify risks early, troubleshoot effectively, and adapt quickly in a fast-paced environment
  • Continuously monitor the market and competitors to evolve and strengthen the loyalty proposition

Requirements

  • You’ll bring a strong mix of CRM, digital marketing and loyalty expertise, combined with excellent project management skills
  • Robust commercial understanding in FMCG (preferably in high-end/luxury)
  • Exposure to complex, multi-stakeholder projects
  • Experience working with external agencies, platforms or technical partners highly desirable
  • Experience with loyalty or membership programmes is a strong advantage
  • Strong organisational and project coordination skills, with ability to manage multiple priorities and timelines simultaneously
  • Comfortable operating in a complex and evolving environment, quickly adapting to changes and new requirements
  • Strong stakeholder management: able to coordinate across functions, seniority levels and external partners
  • High level of rigour and attention to detail, ensuring reliability of execution and tracking
  • Proactive and solution-oriented mindset, with ability to react quickly and resolve issues
  • Strong analytical mindset: able to interpret performance data and translate into actions
  • Clear and confident communication skills (written and verbal)
  • Strong team player, fostering collaboration across cross-functional teams

Preferred

  • Experience with loyalty or membership programmes is a strong advantage
  • Exposure to complex, multi-stakeholder projects (preferred)
  • Experience working with external agencies, platforms or technical partners (highly desirable)
  • FMCG experience, preferably in high-end/luxury
  • Strong analytical mindset: able to interpret performance data and translate into actions

Benefits

  • Generous pension scheme – up to 12% contribution from Nestle
  • 12 flexible days on top of 25-day holiday entitlement
  • 2 paid volunteering days
  • A focus on personal development and growth