Loyalty & CRM Manager at Hempel A/S | Darwen, Blackburn with Darwen, UK

Loyalty & CRM Manager

Darwen, Blackburn with Darwen, UK (On-site)

Salary Not AvailableMid LevelOther

Posted 3 months ago

Job Summary

Own CRM strategy and loyalty initiatives that lift retention, frequency, and lifetime value with a data-led approach across the customer journey.

Define loyalty/CRM strategy aligned to commercial priorities.
Build data-driven engagement foundations and cross-functional enablement.
Embed CRM in the brand experience and scale personalisation and automation.

Job Description

Responsibilities

Defining and delivering the loyalty and CRM strategy aligned to our commercial priorities
Building the foundations for a more data-led, insight-driven approach to customer engagement
Developing and launching initiatives that drive retention, frequency and lifetime value
Working cross-functionally to embed CRM and loyalty into the wider customer and brand experience
Evolving tools, processes and capabilities over time to unlock greater personalisation and automation

Requirements

Experience in CRM, loyalty or customer engagement roles, ideally in a commercially driven environment
A hands-on mindset — comfortable building, testing and improving as you go
Strong understanding of how CRM and loyalty can drive measurable business impact
Ability to work cross-functionally and bring others on the journey
A balance of strategic thinking and practical delivery

Hempel A/S

As a world-leading supplier of trusted coating solutions, Hempel is a global company with strong values, working with customers in the decorative, marine, infrastructure and energy industries. Hempel factories, R&D centres and stock points are established in every region.Across the globe, Hempel’s paints and coatings protect and beautify buildings, infrastructure and other assets, and play an essential role in our customers’ businesses. They help minimise maintenance costs, improve aesthetics and increase energy efficiency.We are guided by our purpose - Make our world last longer, beautifully - which is our shared call to action: to protect what matters, enhanced by colour and craftsmanship.Hempel was founded in Copenhagen, Denmark in 1915. It is majority owned by the Hempel Foundation, which ensures a solid economic base for the Hempel Group and supports cultural, social, humanitarian and scientific purposes around the world.

Founded in 1915

Copenhagen, Capital Region of Denmark, DNK

3.8K employees (111 in marketing)

www.hempel.com