Social Media Marketing | $80/hr | Remote
The Ai Training Company
UK (Remote)
In-houseFull-timeMid level
8 hrs ago
Local Marketing Senior Executive, Shop Social Media
London, UK (Hybrid)
£36K/yr – £57K/yrSenior LevelFull time
Posted 18 hrs ago
Job Summary
Owns and scales local social media across 35 shops, delivering acquisition, influencer campaigns, and local activation while aligning with national campaigns.
- Manages local social media delivery, briefs, and content topics
- Leads influencer campaigns and local store activation to drive footfall
Job Description
Responsibilities
- Ownership and management of the local social media delivery platform to optimise all functionality across training, briefing and acquisition
- Brief writing and approvals - Weekly content topics for all shops, campaign briefs for all shops, single shop campaigns and category briefs
- Build and deliver an acquisition strategy for 2027 targeting a significant uplift in followers across all shops as well as a dedicated elevated strategy for priority shops (approx. 8)
- Own, coordinate and deliver all local influencer campaigns across planning, briefing and activation, working directly with our agency partner
- Increase visits from target customers to our local stores by identifying, planning, and executing local social media marketing that highlights reasons to visit JL shops
- Responsible for planning, activating and scaling social media as a local channel for shops
- You will represent multiple stores across the estate, ensuring strategies and frameworks drive efficiency when implementing
- This role will work to align our national marketing campaigns whilst ensuring messaging and initiatives resonate with the local community and their target audience
- Collaborating with internal teams to ensure alignment and effective execution of local social media
- Tracking and measuring the effectiveness of local social media and follower growth
Requirements
- Specialism for great social content, influencer content and delivery of social strategy across 35 shops
- A proven understanding of marketing/campaign planning and delivery
- An understanding of what makes a brilliant retailer: what it means to our customers and what the opportunities are
- Be an outstanding ambassador of John Lewis shops
- Activating shop plans and managing various stakeholders
- Customer facing or customer service experience
- Prioritising, organising and planning multiple activities and projects at the same time to meet strict deadlines
- Excellent stakeholder management, and ability to build relationships quickly
Preferred
- Delivery of marketing plans within a retail environment
John Lewis Partnership
We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us. We’re ruthlessly focussed on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose. As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.As Partners, we make all the difference, and we all own it. Visit www.jlpjobs.com directly to view our current opportunities.
Salaries
Posted range
£36K/yr – £57K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,248 (3% of company)
Median Career Experience
15.5 years
Median Tenure
7.9 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
315.6K
Traffic Source Mix
Search
51%
Direct
32.3%
Referral
13.8%
Social
2.5%
Paid
0.3%
Headcount Trend
Current headcount: ~35.8K
Links
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