Social Media Marketing | $80/hr | Remote
The Ai Training Company
UK (Remote)
In-houseFull-timeMid level
7 hrs ago
Local Marketing Senior Executive, Shop Social Media
London, UK (Hybrid)
Salary Not AvailableSenior LevelContract
Posted 6 hrs ago
Job Summary
Own and drive local social media for multiple John Lewis shops, coordinating content, influencer campaigns, and local activations while aligning with national campaigns. Build acquisition strategy, measure impact, and manage spend and stakeholder relationships across the estate.
- Own local social media delivery across 35 shops
- Lead local influencer campaigns and content strategy
- Align with national campaigns and optimise spend
Job Description
Responsibilities
- Ownership and management of the local social media delivery platform to optimise all functionality across training, briefing and acquisition
- Brief writing and approvals - Weekly content topics for all shops, campaign briefs for all shops, single shop campaigns and category briefs
- Build and deliver an acquisition strategy for 2027 targeting a significant uplift in followers across all shops as well as a dedicated elevated strategy for priority shops (approx. 8)
- Own, coordinate and deliver all local influencer campaigns across planning, briefing and activation, working directly with our agency partner
- Increase visits from target customers to our local stores by identifying, planning, and executing local social media marketing that highlights reasons to visit JL shops
- Responsible for planning, activating and scaling social media as a local channel for shops
- You will represent multiple stores across the estate, ensuring strategies and frameworks drive efficiency when implementing
- This role will work to align our national marketing campaigns whilst ensuring messaging and initiatives resonate with the local community and their target audience
- Collaborating with internal teams to ensure alignment and effective execution of local social media
- Tracking and measuring the effectiveness of local social media and follower growth
Requirements
- Specialism for great social content, influencer content and delivery of social strategy across 35 shops
- A proven understanding of marketing/campaign planning and delivery
- An understanding of what makes a brilliant retailer: what it means to our customers and what the opportunities are
- Be an outstanding ambassador of John Lewis shops
- Activating shop plans and managing various stakeholders
- Customer facing or customer service experience
- Prioritising, organising and planning multiple activities and projects at the same time to meet strict deadlines
- Excellent stakeholder management, and ability to build relationships quickly
Preferred
- Delivery of marketing plans within a retail environment
John Lewis & Partners
Since 1864 we've been delighting customers with our quality products and renowned customer service. We put happiness at the heart of everything we do. We our one brand under the John Lewis Partnership umbrella. A unique way of doing business where all of our Partners (employees) share ownership of the company. We’re on a journey, an ongoing experiment to find happier, more trusted ways of doing business and all of our Partners have a part to play. By joining the Partnership you’ll be joining a different kind of business. One that seeks to make a difference, not just to its Partners, but to the lives of everyone. It’s this shared purpose that drives us. Guides us. And we believe that by working together, in Partnership, we can help create a place with happier people, for a happier business and a happier world. #FindYourHappier #DrivenByPurpose
Marketing Team
Marketing Team Size
700 (6% of company)
Median Tenure
8.7 years
Marketing Roles Posted (Last 30 Days)
3
Recent Ads
Traffic Signals
Monthly Visitors
307.1K
Traffic Source Mix
Search
52.6%
Direct
32.7%
Referral
11.8%
Social
2.3%
Paid
0.5%
Headcount Trend
Current headcount: ~12.4K
News about John Lewis & Partners
Links
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