Lead Creative Strategist

Responsibilities

• Own the creative strategy across your squad's client portfolio, from brief to delivery.
• Lead personally on several key client accounts, acting as the most senior creative voice on those relationships.
• Develop compelling ad concepts across paid media channels, with Meta and TikTok as the primary focus.
• Write detailed creative briefs that draw on brand guidelines, client tone of voice, buyer personas, and AI avatar direction, producing work that creators can act on without ambiguity.
• Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions rather than instinct alone.
• Build and manage testing frameworks: hypothesis, execution, analysis, and rapid iteration.
• Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
• Brief and direct AI-powered and human creators clearly and at volume.
• Design and lead workshops or structured sessions with senior client stakeholders to align on creative direction and strategy.
• Present creative performance and strategic recommendations to clients in collaboration with the Success Manager.

Requirements

• Demonstrable experience in performance creative or paid social creative strategy, with a track record that speaks for itself.
• Proven ability to produce high-volume creative output across paid media channels, particularly Meta and TikTok.
• Strong grasp of paid social performance and the relationship between creative decisions and commercial outcomes.
• Proven hands-on experience with AI-assisted production tools, including Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
• Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
• Experience working directly with DTC ecommerce brands.
• Ability to run multiple client accounts simultaneously without losing quality or pace.
• Clear, structured written communication. You write briefs that creators can act on without a follow-up call.
• Strong presentation and communication skills. You can walk a senior client through a creative strategy and make it land.

Preferred

• Experience managing or mentoring junior creatives.
• Knowledge of Motion, Foreplay, or similar creative analytics tools.
• Agency background with exposure to a range of brand categories.
• Understanding of how creative strategy connects to media buying, offer development, and wider growth objectives.
• Experience running client workshops or structured creative sessions.