Interim Revenue Marketing Contractor - DACH

UK (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 2 weeks ago

Job Summary

Own end-to-end regional demand generation in Germany and the DACH region, coordinating cross-functional teams to execute ABM, digital, events and webinars, and drive pipeline with Sales and SDR alignment.

  • Lead execution of the H2 regional marketing plan and priority campaigns
  • Collaborate with Sales/SDR and Product Marketing to optimize campaign performance and lead follow-up

Job Description

Responsibilities

  • Execute regional demand-generation programs across healthcare and commercial markets in Germany and DACH.
  • Support the development and execution of the H2 regional marketing plan.
  • Manage campaigns across ABM, digital demand generation, telemarketing, webinars, third-party lead generation, direct marketing and events.
  • Recommend new campaign ideas and tactical approaches to strengthen demand generation and pipeline creation.
  • Translate regional priorities into executable campaign plans with defined target audiences, messaging, channels, timelines and performance objectives.
  • Work closely with Sales and SDR teams to align marketing activity with priority accounts and ensure effective lead follow-up.
  • Coordinate campaign delivery with Product Marketing, Marketing Operations, creative teams, agencies, partners and external vendors.
  • Manage campaign timelines, localisation, target lists, assets and follow-up activity.
  • Monitor campaign performance, SQL generation, marketing-sourced pipeline and budget utilisation.
  • Identify underperforming activities and recommend adjustments to improve results.

Requirements

  • 3-5 years' relevant experience in B2B field marketing, demand generation or revenue marketing, preferably within the technology sector.
  • Fluency in German and strong business English.
  • Demonstrable experience executing integrated marketing campaigns across multiple channels.
  • Strong project management and organisational skills, with the ability to manage multiple concurrent programs.
  • Experience working closely with Sales and SDR organisations.
  • Strong commercial awareness and a results-oriented approach to marketing.
  • Ability to contribute ideas and recommendations while working within an agreed regional strategy.
  • Experience with Salesforce is desirable.
  • Experience in healthcare, cybersecurity or enterprise technology would be advantageous.
  • Experience working with agencies, vendors and third-party marketing providers is desirable.

Benefits

  • top-notch work environment, developmental opportunities, a competitive total rewards package
  • If you have the skills and qualifications as we have described above, we want to hear from you!
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Imprivata

3.5 Glassdoor

Imprivata delivers access management solutions for healthcare and other mission-critical industries to ensure every second of crucial work is both frictionless and secure. Imprivata's platform of innovative, interoperable access management and privileged access security solutions enable organizations to fully manage and secure all enterprise and third-party identities to facilitate seamless user access, protect against internal and external security threats, and reduce total cost of ownership.

Founded in 2002
Waltham, Massachusetts, USA
1.2K employees (62 in marketing)
59% recommend to a friend
52% CEO approval

Marketing Team

Marketing Team Size
44 (4% of company)
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$45M
Last Raise
$15M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity
  • Apr 2008
    Series C • $15M
  • Feb 2006
    Series B • $12M

Traffic Signals

Monthly Visitors
206.4K
Monthly Google Ads Budget
$69.5K
Traffic Source Mix
Search
24.3%
Direct
53%
Referral
17.6%
Social
3.3%
Paid
1.7%

Headcount Trend

Current headcount: ~1.2K

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