Responsibilities

• Own EMEA and APAC's enterprise ABM strategy for named accounts, strategic prospects, and high-value existing customers.
• Be directly accountable for marketing-generated and marketing-influenced pipeline across new-logo and expansion opportunities.
• Partner with Sales leadership to define priority accounts, ideal customer profiles, buying groups, account plans, engagement strategies, and pipeline targets.
• Build tailored, multi-channel account programs that engage senior decision-makers and buying committees throughout complex enterprise sales cycles.
• Help orchestrate campaigns, content, digital activity, field programs, executive events, partners, and customer advocacy around the needs of priority accounts.
• Drive coordinated pipeline-generation activity across the complete account lifecycle: target-account identification, awareness, engagement, opportunity creation, pipeline progression, expansion, and advocacy.
• Partner with Marketing Operations to establish clear account-level reporting on engagement, buying-group reach, pipeline creation, opportunity progression, conversion, and closed-won revenue.
• Identify underperforming accounts, pipeline gaps, and conversion risks; adapt marketing investment and programs to improve commercial outcomes.
• A high-performing EMEA and APAC ABM program is actively engaging priority enterprise accounts and generating measurable new-logo and expansion pipeline.
• Marketing meets or exceeds agreed regional pipeline-generation targets, with transparent attribution to sourced and influenced opportunities.

Requirements

• 8+ years of progressive revenue marketing, demand generation and/or ABM marketing experience within an enterprise B2B SaaS or technology business.
• Experience working in private-equity-backed organization, with an understanding of the pace, commercial rigor, growth expectations, and data-driven performance culture this environment requires.
• Proven ownership of an account-based marketing strategy across multiple locations including the development of named-account programs for complex enterprise sales cycles.
• Demonstrable success generating and progressing enterprise pipeline across both new-logo acquisition and existing-customer expansion opportunities.
• Strong experience partnering with Sales leadership to define target accounts, buying groups, account plans, engagement strategies, and shared pipeline targets.
• A track record of leading multi-channel ABM programs spanning digital, content, field and event activity, executive engagement, partners, and customer advocacy.
• Strong commercial and analytical orientation, with experience using account engagement, funnel, attribution, pipeline, conversion, and revenue data to optimize investment and performance.
• Experience leading regional marketing teams, agencies, or complex cross-functional programs across multiple markets.
• Excellent stakeholder-management and communication skills, with the ability to influence senior Sales, Marketing, Customer Success, and executive leaders.
• Experience marketing to utilities, energy companies, or other highly technical enterprise buyers is a significant advantage.