Responsibilities

• Own and execute end-to-end demand generation programmes targeting Enterprise and Mid-Market accounts across priority EMEA markets.
• Design multi-channel campaigns (paid digital, ABM, field, partner-led motions) aligned to Enterprise buying cycles and regulatory mandates.
• Partner with Sales and Sales Development (SDRs) to ensure seamless handoffs, fast follow-up, and effective lead progression.
• Drive pipeline velocity and bookings performance through disciplined planning and real-time investment decisions to maximise efficiency.
• Diagnose and resolve mid-funnel bottlenecks, and lead re-engagement plays for stalled pipeline.
• Manage the EMEA Enterprise marketing budget, tracking ROI against pipeline and bookings outcomes.
• Equip SDRs with relevant content and context to improve conversion.
• Leverage AI tools and methodologies to drive efficiency, personalise campaigns, and scale demand generation efforts.

Requirements

• 10+ years of B2B marketing experience with a strong emphasis on demand generation and pipeline generation, including 3+ years in an Enterprise-focused role within EMEA.
• A forward-thinking approach, with the ability to leverage AI to drive efficiency, personalisation, and scale.
• Proven experience working with technology partners in a co-sell or partner-led demand motion.
• Demonstrated proficiency with enterprise technology stacks (e.g., Salesforce, 6sense, Power BI).
• Strong analytical capabilities to interpret intent signals, funnel metrics, and reporting dashboards.
• Exceptional stakeholder management skills to build trust with cross-functional teams without direct reporting authority.
• A mindset rooted in rigour, diligence, accountability, and ownership—resilient and energised by delivering commercial results.

Preferred

• You’ll bring experience using AI and AI-related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversit y Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.