Director of Income Generation and Marketing

Responsibilities

• Strategic Income Generation Leadership
• Fundraising, Partnerships and Supporter Development
• Marketing, Communications and Brand
• Paid-for Services and Commercial Development
• General
• Develop and deliver an ambitious income generation strategy that grows, diversifies and sustains income across fundraising, corporate partnerships, paid-for services, workplace wellbeing training, consultancy and other commercial opportunities.
• Set clear income targets, budgets, performance measures and delivery plans, ensuring income activity is aligned with West London Mind’s mission, values and strategic priorities.
• Diversifying our income and actively bid writing.
• Scoping all income generation opportunities.
• Ensure we reach and maintain £5m of income per year sustainably.

Requirements

• Significant senior-level experience in income generation, fundraising, business development, marketing, communications or commercial development within the charity, health, social care, public or related sector.
• Experience of developing and delivering successful income generation strategies that grow and diversify income streams.
• Proven track record of securing income through fundraising, corporate partnerships, grants, sponsorship, paid-for services or other income-generating activity.
• Experience of writing, coordinating and submitting successful bids, tenders, grant applications or funding proposals.
• Experience of leading, managing and developing staff or teams, including setting objectives, monitoring performance and supporting professional development.
• Experience of managing income targets, budgets, pipelines, forecasts and performance reports.
• Experience of building and maintaining relationships with funders, donors, corporate partners, commissioners, supporters and senior stakeholders.
• Strong knowledge of fundraising, corporate partnerships, supporter engagement, paid-for services, marketing and communications as drivers of sustainable income.
• Excellent strategic planning and commercial awareness, with the ability to identify opportunities, assess risk and translate ideas into deliverable plans.
• Excellent relationship-building, negotiation, influencing and presentation skills, with confidence engaging senior stakeholders and external partners.