Integrated Marketing Lead

Responsibilities

• Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective’s business goals, customer needs and Marketing capacity
• Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
• Manage any Collective-specific budget (where it exists), and the capacity for the Collective’s campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities
• Monitor and report on Collective’s performance, tracking key metrics and regularly providing updates to senior leadership
• Lead the optimisation of your Collective’s marketing campaigns, acting as either thought partner or operator/executor depending on importance.
• Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes
• What you’ll be doing: Lead marketing initiatives within a tech or regulated financial services environment.
• Own outcomes and drive work for a business or part of a business
• Have a track record of managing several Marketing campaigns
• Influence senior stakeholders and align marketing strategies with business objectives

Requirements

• Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence (across channels, content and other areas) to drive campaigns for your Collective that are cohesive and impactful
• Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy that drives outcomes for the Wealth business while balancing the overall capacity of Marketing CoEs
• Commercial Acumen in Marketing: Strong understanding of budget management and resource allocation, with knowledge of which campaigns deliver value for your Collective
• Integrated Campaign Design: Expertise in crafting and executing integrated marketing campaigns that connect messaging, creative assets, and channels to create a unified and compelling product narrative
• Data-Driven Optimisation: Proficiency in using data and analytics to evaluate marketing performance, identify opportunities for optimization (in line with Commercial acumen above), and refine strategies/portfolios of campaigns
• You’ll love this role if you: Lead marketing initiatives within a tech or regulated financial services environment.

Preferred

• Lead marketing initiatives within a tech or regulated financial services environment.
• Own outcomes and drive work for a business or part of a business
• Influence senior stakeholders and align marketing strategies with business objectives
• Have strong analytical skills and are comfortable with tools like spreadsheets and Looker

Benefits

• Learning budget of £1,000 a year for books, training courses and conferences
• Flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team
• Hybrid approach of office based and home working, or remotely within the UK