Integrated Campaign Manager

Responsibilities

• Develop and execute integrated campaign plans aligned to Unit4’s growth objectives within Professional & Business Services.
• Build audience-centric campaign strategies based on market trends, customer insights and competitive intelligence.
• Define campaign objectives, messaging frameworks, content requirements and success metrics.
• Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets.
• Manage the development and delivery of multi-channel, campaigns, creating content that resonates and is delivered across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives and customer advocacy programmes.
• Coordinate campaign activity across global and regional teams to ensure a consistent customer experience.
• Partner with Creative, Content and Digital teams to produce engaging assets that support the buyer journey.
• Work closely with Sales and Business Development leadership to align campaigns with target accounts, pipeline priorities and territory plans.
• Develop campaign assets, toolkits, messaging guides and activation plans to support field execution.
• Support regional teams to ensure effective lead management, campaign attribution and handoff processes to maximise conversion and pipeline impact.

Requirements

• Experience marketing to Professional Services, Business Services, SaaS or ERP audiences.
• Strong B2B marketing experience, with a strong focus on integrated campaigns, demand generation or industry marketing.
• Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes.
• Experience working closely with sales organisations and supporting account-based marketing programmes.
• Team player who can effectively collaborate across borders, cultures and time-zones.
• Strong campaign planning and project management capabilities.
• Excellent communication and stakeholder management skills.
• Deep understanding of modern demand generation and buyer journeys.
• Data-driven mindset with strong analytical capabilities.
• Ability to balance strategic thinking, content creation with hands-on execution.

Benefits

• a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact
• balance - with our Flexible Leave Paid Time Off policy, remote working opportunities, Global Wellbeing Days, and other great benefits
• growth opportunities - we provide the tools and guidance required so that you can focus on what really matters to you and so, ultimately, you can achieve your best work
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry
• a commitment to sustainability - with initiatives such as our Environmental, Social, and Governance strategy and Act4Good programme
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all.
• Our commitment to equity
• This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries though – we'll handle it according to local privacy laws and keep your info safe. Questions? Feel free to reach out!