Integrated Marketing Lead

Responsibilities

• Set, develop and execute the integrated marketing strategy for the Collective, both semi-annually and on on-going basis (as needed). This needs to align with Collective's business goals, customer needs and Marketing capacity
• Ensure the portfolio of campaigns is delivered for your Collective, collaborating with teams in Marketing (in particular PMM), product and growth. You need to drive consistency, transparency and alignment of these campaigns across these groups
• Manage any Collective-specific budget (where it exists), and the capacity for the Collective's campaigns within owned channels. Work closely with finance and relevant teams to ensure capacity allocation aligns with business priorities
• Monitor and report on Collective's performance, tracking key metrics and regularly providing updates to senior leadership
• Lead the optimisation of your Collective's marketing campaigns, acting as either thought partner or operator/executor depending on importance.
• Support stakeholder communication by preparing presentations, strategic updates, and reports, ensuring leadership stays informed of key Collective outcomes

Requirements

• Experience leading marketing initiatives within a tech or regulated financial services environment.
• Passionate about building and leading inclusive, high-performing teams.
• Own outcomes and drive work for a business or part of a business.
• Track record of managing several Marketing campaigns.
• Influence senior stakeholders and align marketing strategies with business objectives.
• Own and report on performance metrics for business areas overall.
• Strong analytical skills and are comfortable with tools like spreadsheets and Looker.
• Experienced in managing both cash budgets and channel capacity in a marketing context.
• Organised, detail-oriented, and an excellent project manager.
• Communicate effectively and clearly.

Benefits

• Flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• Learning budget of £1,000 a year for books, training courses and conferences
• And much more, see our full list of benefits here