Influencer & Partnerships Manager

Responsibilities

• Find creators other brands haven’t spotted yet.
• Identify, approach and build relationships with creators who have genuine influence over their audiences. Look beyond follower counts and obvious names to understand what makes someone commercially interesting.
• Turn partnerships into customer growth.
• Develop and manage affiliate, CPA, referral and performance-led partnerships. Understand the economics, negotiate commercially sensible deals and track the results.
• Build relationships that go somewhere.
• Work directly with creators and talent representatives. Negotiate rates, incentives and longer-term opportunities, and identify which partnerships have the potential to become significantly bigger.
• Work closely with creative and performance marketing.
• Understand what makes creator content convert. Help shape briefs, experiment with different formats and use what you learn to improve both influencer activity and wider paid-social creative.
• Build a channel that can scale.
• Create the systems behind a growing creator programme, from sourcing and outreach through to activation, performance tracking and repeat partnerships.

Requirements

• You’ve personally sourced, negotiated or developed creator partnerships, ideally with measurable customer acquisition or revenue outcomes.
• You understand the difference between a creator with a large following and one who can genuinely influence purchasing decisions.
• You're comfortable with numbers and naturally think about CPA, customer acquisition, return and commercial value.
• You know how to build relationships, negotiate effectively and get people excited about working with a brand.
• You're curious about internet culture, emerging creators, social content and what makes audiences respond.
• You enjoy figuring things out, testing ideas and taking responsibility for results.
• You move quickly, have good judgement and don't need an established process for every decision.
• You don't need to have built a creator programme of this scale before. But you should be able to demonstrate the intelligence, initiative and commercial instinct to help us do it.

Benefits

• Competitive salary and performance-related bonus
• 25 days' annual leave plus bank holidays
• Free Simmer meals
• Company pension
• Employee discounts and team socials