Responsibilities

• Build upon the existing Private Clients proposition, paving the way for strategic growth.
• Develop and implement a multi-channel marketing strategy aligned to Howden’s growth ambitions, client trust agenda, and Private Clients vision.
• Drive cross-sales and collaboration campaigns across business lines, working closely with divisional leads and stakeholders.
• Identify and execute market opportunities to reach new segments, grow share of wallet, and enhance client lifetime value.
• Lead the integration and positioning of acquired businesses within Private Clients, ensuring, proposition alignment, brand and experience consistency.
• Embed a market-leading, seamless-led client experience and contact strategy across the division, using deep customer insight, data, and technology to improve retention, cross-sell, and advocacy.
• Design and govern end-to-end client journeys, identifying friction points and driving continuous improvement, growth and product penetration.
• Work with the digital COE and champion the use of multi channel campaigns leveraging digital tools, data, AI, and generative AI to enhance marketing effectiveness, client experience, and reporting.
• Champion innovation and test-and-learn approaches to improve outcomes at scale.
• Develop cross-divisional measurement tools, analytics, and reporting to track marketing efficiency, impact and ROI

Requirements

• Significant experience in strategic marketing and growth roles within complex, multi-line organisations (ideally financial services/insurance).
• Proven track record of delivering multi-channel marketing strategies and campaigns that drive growth, retention, and measurable ROI.
• Strong digital and data fluency; able to leverage technology to enhance insight, segmentation, and client experience.
• Experience leading end-to-end client journey design to drive growth and retention.
• Experience of marketing to HNW /UHNW audience segments is desirable.
• Budget management and governance experience.
• Experience of managing and developing high performing marketing teams.
• Highly collaborative, with the ability to influence senior stakeholders and drive cross-functional alignment.
• Excellent communication, storytelling, and stakeholder management skills.
• Bachelor’s or Master’s degree in Marketing, Business, or related discipline; relevant professional qualifications preferred.

Benefits

• Reasonable adjustments
• We''re committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.