Head of Marketing

Responsibilities

• Develop and deliver Horizon's organisation-wide marketing, brand and communications strategy.
• Lead the evolution of our brand and ensure consistency across all internal and external touchpoints.
• Develop annual marketing plans, budgets and KPIs, demonstrating clear return on investment.
• Lead our Employer Brand and EVP, creating innovative campaigns that attract the people we need.
• Develop marketing campaigns that support business growth, referrals and occupancy across our services.
• Build Horizon's profile through thought leadership, case studies, success stories and sector communications.
• Lead our digital marketing strategy, including social media, website, content and campaigns.
• Develop engaging internal communications that connect colleagues to our vision, values and achievements.
• Build strong relationships with key stakeholders, including commissioners, local authorities, social workers, education professionals, parents and carers .
• Lead Horizon's presence at conferences, exhibitions, forums and networking events.

Requirements

• Significant senior-level marketing experience, ideally in a multi-site or complex organisation
• A proven track record of developing and delivering organisation-wide marketing and communications strategies
• Experience leading and developing a marketing team.
• Strong experience in brand management, employer branding and recruitment marketing
• Experience developing EVPs and attraction campaigns.
• A strong understanding of digital marketing, social media, websites, content and SEO.
• Experience creating campaigns that support growth, customer acquisition or service development.
• Excellent stakeholder management and communication skills.
• Experience managing budgets, agencies and external suppliers.
• A data-led approach, with the ability to use insight and analytics to measure campaign performance and demonstrate ROI

Preferred

• Experience within education, children’s services, health, social care or another regulated environment would be advantageous, particularly within a multi-site organisation.
• A degree or professional qualification in Marketing, Communications, PR, Business or a related discipline is desirable, alongside evidence of continued professional development. CIM or equivalent professional accreditation would be an advantage.