Head of Marketing and Fundraising

Responsibilities

• Developing and implementing a data-driven marketing and patient acquisition strategy.
• Driving growth in private patient enquiries, conversions and revenue across self-pay and insured patient markets.
• Leading multi-channel campaigns across digital and traditional platforms, including website optimisation, SEO, PPC, social media, CRM and marketing automation.
• Strengthening Horder Healthcare's brand presence, reputation and market position.
• Using market intelligence, patient insight and performance data to identify opportunities for growth and innovation.
• Working closely with consultants, clinicians and senior stakeholders to support service development and business growth.
• Identifying and delivering new commercial opportunities, partnerships and stakeholder engagement initiatives.
• Creating and delivering a comprehensive fundraising strategy that increases charitable income through trusts, foundations, corporate partnerships, community fundraising, major donors and legacy giving.
• Building and maintaining strong relationships with supporters, partners, referrers and donors.
• Leading, inspiring and developing a high-performing Marketing and Fundraising team.

Requirements

• Significant experience leading successful marketing strategies within a commercial, healthcare or service-led environment.
• A proven track record of delivering measurable growth in enquiries, conversions, revenue and return on investment.
• Strong expertise in digital marketing, lead generation, CRM systems and marketing analytics.
• Experience developing and delivering successful fundraising strategies and income generation programmes.
• Exceptional stakeholder management and relationship-building skills.
• Commercial awareness combined with strategic thinking and analytical decision-making.
• Excellent communication, influencing and presentation skills.
• Experience leading, developing and motivating high-performing teams.
• A passion for innovation, continuous improvement and delivering outstanding customer experiences.