Head of Marketing EMEA

Responsibilities

• Marketing Strategy & Brand Positioning - Develop and deliver the EMEA marketing strategy, aligned with global priorities and business objectives. - Lead regional activation of Croud’s integrated Media and Creative positioning, translating our proposition into compelling go-to-market initiatives and campaigns. - Be part of the marketing leadership shaping global strategy, sharing best practice and identifying opportunities to strengthen Croud’s market position.
• Commercial Growth & Client Engagement - Partner with sales, business development and client teams to support new business, sales enablement, cross-selling and client retention through targeted marketing activity. - Identify and develop impactful client case studies that demonstrate our capabilities and support business growth. - Plan and deliver regional client and prospect events, alongside strategic media partner initiatives, to strengthen relationships and showcase Croud’s expertise. - Define and monitor key marketing performance measures, using data and insight to assess impact, optimise activity and demonstrate contribution to business growth.
• Thought Leadership, Reputation & Digital Presence - Identify opportunities to amplify Croud’s expertise through thought leadership, industry awards and innovative market-facing initiatives, working closely with global communications and content teams. - Oversee the regional application of global website and digital marketing strategy, ensuring our online presence reflects our brand, capabilities and industry positioning. - Explore emerging opportunities across AI and LLM search to strengthen Croud’s visibility and discovery, while using data to evaluate marketing effectiveness and inform future activity.
• Team Leadership & Collaboration - Lead and develop a small regional marketing team, setting clear priorities and empowering individuals to deliver high-quality work. - Build strong relationships across global marketing, Media and Creative, and wider business teams to ensure alignment and effective execution. - Balance strategic leadership with hands-on delivery, managing budgets and competing priorities while remaining proactive, organised and adaptable as business needs evolve.

Requirements

• Significant experience in a senior B2B marketing role within a media, creative or full-service agency, ideally with experience in a global or multi-market environment.
• Proven experience developing and delivering regional marketing strategies aligned with wider business objectives and global priorities.
• Experience working across both media and creative disciplines, with a strong understanding of how to position and market an integrated agency offering.
• A broad marketing skill set spanning brand positioning, go-to-market strategy, client engagement, events, thought leadership and digital marketing.
• Strong commercial awareness and experience partnering with sales, business development and client teams to support growth, cross-selling and client retention.
• Experience leading, developing or managing marketing team members, alongside the ability to influence and collaborate with senior stakeholders.
• Experience managing budgets, multiple projects and competing priorities, with strong organisational and project management skills.
• A hands-on, proactive approach, with excellent written and verbal communication skills and a keen eye for detail and creative quality.
• The ability to work effectively in a fast-paced, changing environment, using sound judgement to reprioritise and maintain delivery momentum.

Benefits

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan