Head of Marketing

Responsibilities

• The paid marketing budget across Meta, TikTok, Amazon and Google, and the ROAS and revenue targets attached to them
• The marketing calendar and planning, combining both digital and in-store, covering all trading channels and stores
• Channel-level profit analysis and reporting to other internal teams, not just ROAS dashboards but creating a clear view of what each channel generates us
• Brand direction as we expand, including tone, positioning and creative consistency across our stores, web, social and marketplaces
• A marketing team and the day-to-day working relationships with project, store and stock operations.

Requirements

• 3+ years in a senior marketing role at an ecommerce retailer
• Real hands-on ownership of paid social and marketplace advertising such as Meta, TikTok and Amazon in particular
• Proven management and experience of Google Ads and Google Shopping platforms
• A track record of managing marketing budgets and improving ROAS and revenue - ideally budgets of £10,000 per month or more
• The ability to build a channel-level profitability view and defend it to our leadership team
• Strong Excel and reporting skills with comfort working with data rather than around it
• Sound commercial judgement and the confidence to make decisions in a fast-paced business

Preferred

• SEO experience and a working, practical understanding of GEO
• Marketplace experience beyond Amazon, such as eBay and Etsy
• In-store and point of sale marketing
• Practical use of AI tools within a marketing workflow
• A degree in Marketing, Analytics, Finance or a related field, although we care far more about what you've delivered than what you studied.

Benefits

• Casual dress
• Free parking
• On-site parking