Responsibilities

• Build a resourcing plan and hire a lean team to accomplish the following objectives:
• Identify the target customer for the new product category on Amazon
• Build the new brand positioning
• Generate awareness for the new category, both on Amazon and through off-Amazon channels
• Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
• Track campaign performance and iterate to drive higher efficiency
• Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
• Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
• Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
• Serve as the marketing liaison between Amazon and partner agencies
• Develop regionalized marketing strategy and deployment that reflects deep understanding of market nuances relative to the US
• Translate local cultural insights into compelling marketing campaigns, event strategies, and messaging
• Ensure all marketing efforts resonate authentically with local consumers
• Partner with PR teams to drive international expansion messaging and consumer PR tactics
• Manage launch communications and ongoing brand storytelling
• Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards
• Navigate automotive-specific regulatory requirements for marketing in the UK
• Identify, evaluate, and onboard agency partners and contractors needed to execute marketing programs
• Manage agency relationships and ensure quality delivery against objectives and timelines

Requirements

• Experience managing teams
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams
• Experience in marketing or marketing research
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience in launching new products
• Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
• Experience in e-commerce or online advertising
• Experience driving results through digital marketing and multi-channel campaigns
• Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment

Preferred

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
• Experience leading across multiple locales
• MBA
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using customer insights and data to deeply understand target customers and dive deep
• Automotive industry experience (highly preferred but not required)
• Experience marketing complex, high-consideration purchases
• Experience navigating regulated industries and advertising compliance