Head of Marketing
Grapple Law
UK (Remote)
£70K/yr - £90K/yrIn-houseFull-timeSenior level
8 hrs ago
Head of Marketing
London, UK (Hybrid)
£90K/yr – £110K/yrSenior LevelFull time
Posted 3 weeks ago
Job Summary
Own and drive a performance-led marketing strategy across paid, organic, and content channels, leading a multi-disciplinary team to acquire customers and grow revenue.
- Lead a team including Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, and Affiliate Marketing Manager
- Align editorial, SEO, and conversion goals across six sites while monitoring ROI and KPIs
Job Description
Responsibilities
- Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution
- Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager
- Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition
- Drive continuous improvement in channel-level ROI and report results to senior leadership
- Lead and develop two Senior Content Managers and oversee all freelance content production
- Set editorial strategy aligned to search intent, SEO priorities, and conversion goals
- Ensure content output — written, video, and social — serves acquisition objectives across all six websites
- Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation
- Own paid media strategy and budget across search, display, and social channels
- Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking
Requirements
- Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business
- Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics
- Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion
- Fluency in paid media channels (PPC, paid social) with budget management experience
- Experience with affiliate marketing programme management
- Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this
- Data-literate: comfortable interpreting analytics and making decisions based on performance data
- Experience working across multiple websites or digital properties
- Familiarity with company formation, legal services, or fintech verticals
- Experience working alongside digital/technical teams on CRO and UX-driven projects
Benefits
- £90-110k and comprehensive benefits package
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
1st Formations
1st Formations is the UK's leading company formation agent. Founded in 2014, we have formed over 1 million companies and assisted many thousands of clients to grow their business with expert advice on limited companies, reporting requirements, and corporate governance. Customer service excellence is the driving force of what we do. Our highly trained team is devoted to supporting our customers before, during, and after the company formation process. As a certified B Corp, we are committed to purpose-driven business and have long championed initiatives that advance equality, foster inclusion, and drive sustainable growth.
Salaries
Posted range
£90K/yr – £110K/yr
Taken straight from the job posting.
The middle of this range (£100K) is 43% above the median base salary for Head of Marketing roles in the United Kingdom (£70K).
Head of Marketing median pay in the United Kingdom
Most pay falls between £63K and £83K. Based on 40 salaries.
Marketing Team
Marketing Team Size
6 (7% of company)
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
306.4K
Monthly Google Ads Budget
$421
Traffic Source Mix
Search
48.5%
Direct
41%
Referral
6.8%
Social
2.4%
Paid
1.1%
Headcount Trend
Current headcount: ~94
Links
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