Marketing Lead

Ross on Wye, Herefordshire, UK (Unknown)

Salary Not AvailableSenior LevelPermanent

Posted 5 hrs ago

Job Summary

Own and drive integrated marketing strategy, brand messaging, content creation, and event participation to generate qualified opportunities and support the sales pipeline, while monitoring market trends and ensuring compliance.

Lead strategy, brand and content to accelerate growth
Own key events and partnerships to generate pipelines

Job Description

Responsibilities

Develop and implement an integrated marketing strategy aligned with the company's business objectives and growth priorities.
Own and evolve the company's brand positioning, messaging and corporate identity.
Develop marketing programmes that generate qualified opportunities and support the sales and business development pipeline.
Lead the creation of high-quality content across digital and offline channels.
Develop and manage the company's participation in key defence and security exhibitions, conferences and industry events.
Monitor defence market developments, customer priorities, competitor activity, procurement trends and emerging technologies.
Ensure all marketing activity complies with relevant legislation, company policies, contractual requirements and security protocols.

Requirements

Significant experience in a B2B marketing leadership or senior marketing role.
Experience within defence, aerospace, security, engineering, technology or another complex technical industry.
Proven ability to develop compelling messaging for complex products, services or technologies.
The ability to work confidently with technical subject-matter experts and translate complex information for different audiences.
A pragmatic, proactive and hands-on approach, with the ability to operate strategically while also delivering personally.

Preferred

Experience marketing technology, engineering, defence, aerospace, national security or other complex B2B solutions would be highly advantageous.

Benefits

25 days annual leave entitlement, rising with length of service.
Training and development opportunities.
Flexible working opportunities.
Medical Care Package upon successful completion of your probation period.
Company events
Annual Bonus scheme and annual salary reviews
Casual dress
Free or subsidised travel
Free parking
On-site parking

Marketing Team

Marketing Roles Posted (Last 30 Days)

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