Responsibilities

• Brand, Positioning and Product Marketing Own Seriös Group's value proposition and messaging across all touchpoints, leading product marketing for Seriös ONE and services to translate technical capability into clear commercial value. Build brand authority through thought leadership and digital presence, ensuring positioning is differentiated and resonates with senior decision-makers in target sectors.
• Go-to-Market Execution Lead GTM campaign development and execution, ensuring consistent positioning across all channels and tight alignment between Marketing, Sales, Delivery and Client Partners. Build scalable demand generation frameworks spanning inbound, outbound, events and thought leadership to drive pipeline and strengthen commercial presence in target markets.
• Revenue Strategy and Sales Alignment Own and deliver a commercially driven marketing strategy aligned to revenue objectives, with clear accountability for pipeline contribution from lead generation through to sales-qualified leads. Act as a strategic partner to Sales and Growth teams - defining ICPs, refining segmentation, leading ABM programmes and developing high-impact enablement materials to support both new business and account growth.
• Strategic Partnerships & Ecosystem Marketing: Develop and execute co-marketing programmes with key cloud and data platform partners, including AWS, Azure, GCP, Databricks and Snowflake, to drive organic revenue and joint pipeline. Leverage partner ecosystems and industry events to extend reach, strengthen credibility and build commercial relationships.
• Data, Performance & Marketing Operations: Drive a data-led marketing culture with clear KPIs and reporting that demonstrate commercial impact, owning the budget and prioritising spend towards highest ROI. Implement and optimise marketing technology, including CRM, automation and analytics, to enable scalable demand generation, with regular performance reporting to the Leadership team on pipeline, lead quality and channel effectiveness.
• Team Leadership & Development: Lead a high-performing hybrid team with clear accountability, working closely with Sales and the wider business to ensure marketing operates as a trusted commercial partner. Manage external agency relationships with strong commercial oversight to ensure value for money and effective delivery.