Responsibilities

• Scale Meta campaigns to six-figures per day when data supports it, distinguishing data-driven decisions from client requests.
• Own full-funnel paid media across Meta, Google, and TikTok with a clear hierarchy to protect margins and diagnose issues at creative, audience, offer, landing page, or checkout levels.
• Provide Creative strategy leadership by establishing a strong point of view on winning concepts at scale prior to data feedback.
• Manage senior client relationships across a portfolio of high-growth DTC brands, balancing short-term efficiency with long-term growth while maintaining trust.
• Develop junior analysts and strategists into independent operators through mentorship and structured team-building.

Requirements

• Proven track record of scaling Meta accounts beyond $100k/day with concrete methods, failures, and fixes
• 6–10 years in paid digital advertising, including substantial Meta budgets for DTC e-commerce brands
• Deep understanding of Meta's algorithm, including creative fatigue, cost interactions, audience saturation, CPM dynamics, and scalable campaign architecture
• Analytically rigorous, capable of fast decision-making and accountability for outcomes
• Clear, direct communication with clients, leadership, and teammates, even when news is hard