Head of Ecommerce & Marketing

Responsibilities

• The marketing budget. Setting it with the senior leadership team each year, then allocating spend by return across paid, CRM and content.
• Performance marketing across paid search, paid social and shopping. Setting MER and CAC targets and managing our paid media agency against them.
• The annual campaign calendar and product launch plan, built from sell-through and aligned to the trading plan.
• Every campaign from brief to post-campaign review: objective, audience, channel plan, creative, and what it returned.
• CRM and onsite personalisation in Maestra, from lifecycle flows and segmentation to list growth.
• Creative, imagery and launch assets on the product critical path, so every launch lands on time with the right content behind it.
• The D2C P&L and the trading plan, with weekly trading reviews across the UK, US and Germany.
• Our Amazon and marketplace business, grown where it adds margin.
• The zone3.com roadmap, our Shopify Plus platform and a structured CRO programme.
• Organic search and GEO, protected and grown through every site change.

Requirements

• Five years or more in ecommerce or digital marketing, with two or more in a senior role owning revenue for a D2C brand.
• Proven performance marketing. You have managed a multi-channel budget and an agency against MER and CAC, and you know where the money worked.
• Campaign planning experience. You have planned and delivered an annual multi-channel calendar and product launches end to end.
• A commercial head. Margin, CAC, AOV and LTV are how you think, not numbers you look up.
• Confident with Shopify Plus, GA4 and a modern ESP. We use Maestra.
• Experience leading a team and briefing agencies and creative partners.
• Strong writing and a feel for brand voice. Briefs and campaign messaging need to sound like us.

Preferred

• Amazon and marketplace trading.
• Triple Whale or a similar attribution tool, and Looker Studio.
• Hands-on paid social and Google Ads.
• A background in triathlon, open water swimming, running or cycling. You do not have to race, but you should understand the people who do.