Responsibilities

• Lead Marketing Strategy: Own the group-wide marketing strategy across all brands and clinics – bringing an expert knowledge of different marketing techniques and the latest digital trends, you must ensure our brands are capitalising on strategies which will bring the greatest ROI.
• Digital Marketing Head: While working with our agency partners, you will lead all digital & performance marketing activities (eg PPC), UX/website development, CRM. This role is a product lead across all of our digital assets & CRM configuration.
• Lead & Develop the Team: Support and develop our high-performing marketing team, ensuring we provide clear career development and embedding a culture of ownership, collaboration and commercial focus.
• Commercial ownership & ROI: Set, track, and optimise key marketing metrics (including client acquisition cost, conversion rates, paid media performance) to drive profitable growth and indicative ROI. Collaborating with your marketing team to build a holistic KPI-driven approach.
• Multi-Channel Strategy & Optimisation: Oversee a multi-channel marketing approach, managing agency partners, leveraging clinic systems, and driving continuous optimisation through testing and insight-led decision-making.
• Optimise the Customer Journey: Continuously improve the end-to-end client journey, identifying drop-off points and implementing strategies to enhance conversion, retention, and overall experience.
• Reporting & Frameworks: Develop scalable digital marketing frameworks and reporting tools, delivering clear, data-driven reports and translate into actionable insights for key stakeholders including senior leadership & medical directors.
• Compliance & Governance: Ensure all digital marketing activity complies with GMC and ASA regulations, maintaining high standards of ethical, accurate, and responsible communication.

Requirements

• A digital marketing expert who can take ownership of all our digital and performance marketing assets, have a deep technical understanding of managing these products to optimize performance and UX, as well as CRM management.
• Several years of proven leadership experience in a senior digital marketing role within a scaling, multi-brand business in a healthcare/regulated industry such as medical aesthetics. We are looking for an energetic individual with a track record of building or significantly improving a marketing function, not just operating within one.
• Commercially driven person with clear ownership of measurable KPIs, including conversion rates, CAC, ROI and the ability to deliver results with a lean budget.
• Expertise across digital, performance marketing, and CRM. Must have leadership experience in digital marketing, PPC, website mgmt., social and email marketing. Someone who has a proven ability to step back and think strategically about what the business needs.
• Strong stakeholder management skills, particularly in partnership-led environments and supporting the AAP senior leadership team.
• Has strong emotional intelligence and a humble leadership style that inspires high performance.
• Ability to manage and mentor a small high-performing marketing team.
• Desirable if you have experience in private equity-backed, VC-backed, or scale-up environments.
• Highly desirable if you have relevant Aesthetics Industry Experience.

Preferred

• Desirable if you have experience in private equity-backed, VC-backed, or scale-up environments.
• Highly desirable if you have relevant Aesthetics Industry Experience.