Head of Brand

Responsibilities

• Head of Brand to lead that next chapter.
• Own Brand and the creative output around it.
• Build the Brand function. Create the positioning, messaging, content pillars, campaign calendar and operating rhythms that give the team clarity without adding unnecessary bureaucracy.
• Build an exceptional creative team. Develop the people already here and shape the team across creative strategy, content, production, editing and design.
• Create campaigns that travel. Turn product launches, partnerships and cultural moments into strong narratives that work across organic, paid, CRM, web, PR and beyond.
• Make Simmer social-native. Develop repeatable formats, stories and ideas people genuinely want to watch, share and engage with, rather than simply pushing traditional brand advertising into social channels.
• Build beyond founder-led content. Keep what’s authentic and powerful about our founder storytelling while creating a brand and content engine that can stand independently alongside it.
• Connect brand and performance. Work closely with our performance team so brand, creative and growth aren’t separate worlds. Understand what’s working commercially and use those insights to make the creative stronger.
• Raise the creative bar. Know when something should be fast, scrappy and low-fi and when a major brand moment needs to be exceptional.

Requirements

• You’ve probably spent meaningful time inside a high-growth challenger, DTC, consumer or culturally relevant brand and were there while something was being built.
• You know what it feels like when the organisation is moving quickly, the answer isn’t obvious and there isn’t a perfectly finished process waiting for you.
• You’ve seen great brand and creative work up close - but you’re still a builder.
• You can move comfortably between a brand platform and tomorrow’s TikTok. Between a major campaign idea and the practical question of who is making the assets.
• Between creative judgement and commercial performance.
• You understand culture and social instinctively, but you’re not interested in creativity for creativity’s sake. You want the work to move the business.
• You’re organised enough to create structure, pragmatic enough not to over-engineer it and hands-on enough to get involved when that’s what the moment requires.
• You’re commercially minded. You understand how brand, creative and performance work together, and you can prioritise the work most likely to make a difference.
• And you’re comfortable working closely with founders: taking context quickly and turning instinct into something a wider team can execute.
• You might already be a Head of Brand. Or you might be a Brand Director, Marketing Director, Creative Director or senior brand leader who has helped build something exceptional and is ready to own the whole thing.

Benefits

• Competitive + performance related bonus