Responsibilities

• Working with senior stakeholders, including the Associate Director of Brand, Marketing and Communications and Chief Marketing Officer, to define and progress our overarching brand strategy.
• Leading the delivery, implementation and monitoring of brand marketing activity.
• Advocating for and proactively delivering greater alignment and integration across all our marketing and communications activity, in service of our overarching positioning and purpose.
• Actively promoting and maximising the benefit of creative, cost-effective marketing tactics (e.g. partnership-based) to increase efficiency and multiply the impact of all our marketing and communications activity.
• Actively ensuring the creative coherence and optimisation of external-facing marketing and media activity across the Society – working especially closely with Fundraising marketing leads and our PR / Press and Creative, Content and Digital teams.
• Working with our Audience Insight teams to ensure high quality data and evidence are at the heart of strategic and tactical decision-making across the Brand and Marketing department

Requirements

• Experience of leading a successful marketing function, with responsibility for managing significant multi-million pound expenditure budgets, hitting highly-scrutinised targets and influencing at a senior, organisation-wide level
• Experience of overseeing or contributing to brand development and brand marketing strategies across multiple channels
• Experience of managing impactful multi-channel marketing campaigns that drive awareness and emotional engagement
• Ability to use audience insight and evaluation to create engaging marketing activities and meet a range of different audience needs
• Experience of driving a high-performance culture, at a team and organisational level, with the ability to provide direction and leadership to integrated creative and communications teams
• An effective and engaging communicator with a track record of successfully building relationships with internal stakeholders and external agencies

Benefits

• a generous double-matched pension scheme
• 27 days’ annual leave (plus bank holidays and wellbeing days)
• access to a free Health Shield Cash Plan
• 24/7 EAP
• Thrive mental wellbeing support
• virtual GP services
• Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes
• flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance
• free Will-writing service and long service awards to recognise your ongoing commitment