Responsibilities

• Leading the delivery, implementation and monitoring of brand marketing activity.
• Advocating for and proactively delivering greater alignment and integration across all our marketing and communications activity, in service of our overarching positioning and purpose.
• Actively promoting and maximising the benefit of creative, cost-effective marketing tactics (e.g. partnership-based) to increase efficiency and multiply the impact of all our marketing and communications activity.
• Actively ensuring the creative coherence and optimisation of external-facing marketing and media activity across the Society – working especially closely with Fundraising marketing leads and our PR / Press and Creative, Content and Digital teams.
• Working with our Audience Insight teams to ensure high quality data and evidence are at the heart of strategic and tactical decision-making across the Brand and Marketing department.
• Overseeing Brand Integration function to ensure consistency of visual identity and key messaging, and our Strategic Communications team to ensure coherence and coordination of paid, owned and earned media activity.
• Building and maintaining relationships with senior stakeholders across the organisation and a wide range of external partners and agencies.
• Shaping our brand strategy and directing all aspects of our brand marketing activity to support growth of awareness, understanding and engagement.
• Collaborating with our in-house research and analysis teams to ensure your team’s work and impact is supported by exceptional audience insight and evaluation.
• Managing and upskilling a team of marketing and creative specialists, providing strategic continuity and consistent support and driving a high-performance culture.

Requirements

• Experience of leading a successful marketing function, with responsibility for managing significant multi-million pound expenditure budgets
• Experience of overseeing or contributing to brand development and brand marketing strategies across multiple channels
• Experience of managing impactful multi-channel marketing campaigns that drive awareness and emotional engagement
• Ability to use audience insight and evaluation to create engaging marketing activities and meet a range of different audience needs
• Experience of driving a high-performance culture, at a team and organisational level, with the ability to provide direction and leadership to integrated creative and communications teams
• Effective and engaging communicator with a track record of successfully building relationships with internal stakeholders and external agencies