Head of Content and Brand at British Ironwork Centre | Oswestry, Shropshire, UK

Head of Content and Brand

Oswestry, Shropshire, UK (On-site)

Salary Not AvailableSenior Level5+ years expPermanent

Posted 3 months ago

Own content strategy and brand governance with a plan that scales across channels, timelines, and campaigns.

Content Strategy & Governance: Own the editorial standards, brand voice, and alignment with business goals.
Workflow & Calendar: Manage end-to-end creation, calendars, and cross-team collaboration for timely delivery.
Performance & Positioning: Measure impact, optimize the strategy, and partner with leadership on positioning and campaigns.

Develop and own the company's content strategy, ensuring alignment with business objectives and brand positioning.
Create and manage a comprehensive content calendar across all channels.
Identify content opportunities based on audience needs, industry trends and commercial priorities.
Establish content themes, campaigns and editorial priorities throughout the year.
Measure content performance and continually optimise strategy based on insights and results.
Act as a guardian of the company's brand voice, messaging and editorial standards.
Ensure consistency across all content, communications and customer touchpoints.
Develop and maintain brand and content guidelines.
Collaborate with leadership to evolve brand positioning and messaging.
Oversee the end-to-end content creation process.