Growth SEO Manager

Responsibilities

• Own Muzz’s global SEO strategy, roadmap and priorities across key markets.
• Grow organic traffic, website signups and SEO-driven acquisition across Muzz.com.
• Identify and prioritise SEO opportunities through keyword, competitor, search intent and market research.
• Improve technical SEO, including site architecture, indexing, crawlability, internal linking, metadata, schema and Core Web Vitals.
• Work closely with Product and Engineering to identify, prioritise and ship SEO improvements.
• Own the SEO content strategy across landing pages, evergreen content and the blog.
• Create content briefs and optimise existing content based on search intent, keywords, entities and competitive opportunities.
• Partner with local Marketing Specialists to adapt SEO content for different markets, languages and audiences.
• Develop Muzz’s approach to AI Search and improve visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging search platforms.
• Monitor AI visibility, including citation frequency, share of voice and sentiment, and identify opportunities to improve Muzz’s presence.

Requirements

• 4+ years of SEO experience with a proven track record of growing organic traffic, conversions and/or signups.
• Technical SEO expertise - You have the technical knowledge to own site architecture, indexing, crawlability, schema, internal linking and Core Web Vitals, and can confidently work with engineers to get improvements shipped.
• Growth & analytical mindset - You don't optimize for rankings for the sake of rankings. You understand how organic traffic translates into signups and growth, and can use data to prioritise the work that will have the biggest impact.
• AI Search expertise - You understand how AI is changing search and have a clear perspective on how brands can earn visibility and citations across AI-powered search experiences.
• Ownership & stakeholder management - You can own an SEO roadmap from strategy through execution, communicate clearly with Product, Engineering and Marketing teams, and get things over the line in a fast-moving environment.
• Strong project management and stakeholder communication skills, with the ability to manage a roadmap and get things shipped.
• A strong growth mindset. You're interested in the commercial impact of SEO, not just rankings and traffic.
• Curious, proactive and comfortable working in a fast-paced startup environment where the playbook isn't always written yet.