Responsibilities

• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog
• Lead GTM for new products with no established playbook
• Own messaging across GTM campaigns
• Develop a channel strategy for new products backed by evidence (product-channel fit)
• Build growth models, test them fast, and measure results
• Run cross-sell experiments into the existing customer base
• Design and execute experiments across paid, organic, community, and product channels, hands-on and with support
• Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live

Requirements

• 5+ years in growth marketing, product marketing, product management, or a hybrid of both, with experience in developer tools
• Demonstrated track record in growth experimentation and core product marketing: research, messaging, ICP, GTM, and CRO
• Experience in acquiring net new developer audiences
• Self-serve or PLG experience: activation funnels, conversion optimisation, in-app messaging
• Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
• Strong project management skills. You know how to move cross-functional work forward
• Self-starter who thrives in fast-moving environments
• Comes from a startup environment where you owned initiatives end-to-end

Nice to have

• Experience with mobile DevOps, CI/CD, or developer infrastructure. Hands-on knowledge of mobile tools and processes
• Familiarity with the React Native ecosystem
• Experience building a developer community presence organically (Reddit, developer forums, tech communities)
• Proven track record in building or directing agentic growth workflows
• Bonus points if you can share a PMM or growth portfolio: landing pages, positioning docs, growth models, launch announcements, Reforge artifacts, or any public examples of your work

Benefits

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
• The security of working in a financially stable, growing company with an ever-expanding global customer base
• A remote working environment with opportunities for in-person collaboration
• A global customer portfolio to manage
• A competitive stock options package
• Private medical insurance & life assurance