Responsibilities

• Growth campaigns
• Plan and deliver targeted campaigns across the sales funnel and client journey.
• Build campaigns around priority sectors, locations, services, events and target accounts.
• Develop clear audience segments, messages, journeys and calls to action.
• Test different channels and approaches, using results to improve performance.
• Lead generation and nurturing
• Create and manage lead-nurturing journeys for prospects at different stages of the buying cycle.
• Develop lead-scoring models to help the sales team prioritise the strongest opportunities.
• Use client behaviour, intent signals and engagement data to identify demand.
• Turn website activity, events, content engagement and campaigns into qualified opportunities.

Requirements

• Build and manage automated email, outreach and nurturing campaigns.
• Use AI to support client research, personalisation, campaign development and productivity.
• Help introduce practical and responsible uses of AI across sales and marketing.
• Identify tools and integrations that improve the quality and speed of activity.
• Maintain appropriate controls around data quality, privacy and brand accuracy.
• Develop campaigns before, during and after key industry events.
• Connect event activity to clear audiences, follow-up plans and commercial outcomes.
• Support account-based marketing campaigns for selected enterprise prospects.
• Help create personalised journeys for priority accounts and buying groups.
• Set clear measures of success for campaigns.

Preferred

• Experience in travel, hospitality, employee mobility, accommodation or another service-led B2B environment would be useful, but is not essential.

Benefits

• Time to recharge: 27 Days of Holiday (including two rest days) + Bank Holidays
• Birthday Celebration Day
• Paid Length of Service Sabbaticals
• Recognition & Experiences: Quarterly Reward Experiences International Travel Opportunities
• Your Health & Wellbeing: Private Medical & Dental 24/7 GP Access Employee Assistance Programme
• Financial Benefits: Electric Car, Cycle & Tech Salary Sacrifice Schemes Workplace Pension (with increasing employer contributions based on length of service)
• Everyday Perks: Access to Employee Discounts Complimentary Office Lunch A Host of Social Events & Networking Opportunities