Growth Marketing Manager

Coventry, UK (Hybrid)

£45K/yr – £55K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize a multi-channel demand-gen engine to feed pipeline for Rightcheck, balancing content creation, digital channels, and sales enablement to raise qualified leads and conversions.

  • Growth & Demand: Build, run, and optimize campaigns across LinkedIn, email, paid media, and website to generate inbound leads and support pipeline growth.
  • Content & Enablement: Create B2B content and collateral (guides, webinars, case studies, landing pages) to educate HR, recruitment, and compliance audiences and assist sales with higher-quality leads.
  • Measurement & Collaboration: Align with sales, track HubSpot campaigns and lead tracking, and continuously improve lead quality, conversion rates, and ABM/outbound activity.

Job Description

Responsibilities

  • Build and execute multi-channel demand generation campaigns
  • Generate qualified inbound leads and support pipeline growth
  • Develop campaigns targeting HR, recruitment, and compliance audiences
  • Manage campaign performance, optimisation, and reporting
  • Create engaging B2B content across LinkedIn, guides, webinars, email campaigns, landing pages, and case studies
  • Help position Rightcheck as a trusted compliance and screening partner
  • Manage digital channels including LinkedIn, email marketing, website content, webinars, and paid campaigns
  • Improve website conversion and lead capture journeys
  • Work closely with sales teams to improve lead quality and conversion; create sales collateral and customer-facing materials; support account-based and outbound activity
  • Measuring and reporting: HubSpot campaigns, reporting and lead tracking

Requirements

  • 3–7+ years B2B marketing experience
  • Strong hands-on campaign execution experience
  • Experience in demand generation or growth marketing
  • Excellent written communication and content creation skills
  • Experience using CRM and marketing automation tools (HubSpot preferred)
  • Commercial mindset with focus on pipeline and measurable results
  • Comfortable working in a fast-paced, scaling environment

Preferred

  • Experience in SaaS, HR tech, recruitment tech or B2B technology businesses is desirable

Benefits

  • Employer pension contribution
  • Private healthcare
  • Flexible / hybrid working
  • Genuine ownership and autonomy
  • Opportunity to shape and build a marketing function from the ground up
  • A growing technology business with ambitious plans
  • Free parking
  • On-site parking
  • Private medical insurance
Rightcheck logo

Rightcheck

Rightcheck is an out of the box, SaaS solution to address compliance with both UK Home Office and GDPR legislation. Thousands of hiring managers, recruiters and HR teams have adopted Rightcheck to digitise and streamline Right to Work and other critical pre-employment checks. Rightcheck incorporates Identity Document Validation Technology (IDVT) - facial recognition, algorithms and other AI /machine learning technologies to automate tasks. Rightcheck provides HR Operations with control and visibility of all checks undertaken by remote-based recruiters, providing assurance that they are consistently adhering to a prescribed process by using the intuitive Rightcheck app.

Founded in 2016
Coventry, England, GBR
24 employees (1 in marketing)

Traffic Signals

Monthly Visitors
14.7K
Traffic Source Mix
Search
39.7%
Direct
59.7%

Headcount Trend

Current headcount: ~24

Marketing Team

Marketing Team Size
1 (4% of company)