Growth Lead, Marketplace

Responsibilities

• Own growth for the Discover marketplace. Drive traffic to Discover, experiment with how consumers find and engage with Discover, and grow its GMV and transaction volume.
• A/B testing and experimentation. Run experiments to better acquire, engage, and retain traffic. Test what people see when they arrive on Discover, the algorithms behind recommendations, and marketplace structure.
• Build Circle's end-to-end lifecycle email programs. Build the acquisition funnel for Discover by setting up a recommendations newsletter, creating offers to acquire subscribers, and developing email programs to turn visitors into repeat buyers.
• Build an SEO program. Grow Discover's organic surfaces and SEO / AEO across product pages and distribution partnerships with the creators already building on Circle.
• Drive creator success on the marketplace. Help creators listed on Discover succeed by sending them buyers who convert and stay, diagnosing which categories generate traffic but underconvert, and applying those learnings across the marketplace.
• Build the team's reporting. Track funnel performance by category, cohort retention of Discover-sourced members, and what individual creators earn from the marketplace, and own reporting on performance and recommendations to leadership.
• Help shape and execute Discover's growth strategy. Partner with the GM of Discover and co-founders to shape growth priorities and collaborate with the product team to evolve the product.

Requirements

• A track record of owning a revenue or GMV number across multiple channels at one time, where you were able to grow the number and deliver real results. Ideally, you can walk us through what moved the number, what worked, and what you got wrong. This matters a lot more to us than your title or how many years you've been doing this.
• Experience with email and lifecycle marketing, including building a program from scratch. You should have a clear view of what it should be judged on beyond opens and clicks.
• Experience acquiring email subscribers profitably and growing their value over time. This mechanic is going to be key here: bring someone in for less than they'll eventually spend, then earning more from them by delivering real value to both them and the creator.
• Comfortable being hands-on as a player-coach. This includes writing the emails, building the pages, talking to the creators, setting up reporting, and reading the results yourself.
• Deep understanding of marketplaces and/or businesses with strong network effects. Ideally, you’re someone who obsesses about marketplace network effects, and shows strong judgment and opinions on growing the demand side of a marketplace.
• Learn fast, experiment aggressively, and thrive in a highly dynamic environment. You’ll need to be comfortable running a lot of experiments and letting the results settle the argument, including the ones that don't work (which will be many of them in the beginning).
• Comfortable in a fast-paced environment with ambiguity. You’ll need to learn and pick up new technologies when projects require it.
• Exceptional written and verbal communication skills in English (CEFR C2 or equivalent), as most collaboration at Circle happens asynchronously.

Benefits

• Circle offers U.S.-benchmarked compensation globally, equity in the company with ongoing refresh grants, and 35 days of paid time off each year.
• We’re a remote-only team that comes together twice a year for company retreats in incredible destinations around the world. Alongside incredible flexibility and autonomy, we offer a benefits package that supports health, wellbeing, and professional growth.