Group Marketing Executive

Hamilton, North Lanarkshire, UK (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive end-to-end marketing initiatives across channels with a focus on events, customer journey optimization, and collaborative campaigns to generate leads and grow awareness.

  • Lead development and execution of integrated marketing plans across digital, social, and offline channels
  • Design and manage experiential events that attract clients and prospects

Job Description

Responsibilities

  • support our dealerships with comprehensive marketing plans covering the majority of the marketing mix, including market planning and strategies, copy writing, social media, digital, data segmentation and targeting, sponsorship and event management
  • Events are key to this role bringing our clients and prospective clients to the product and designing experiences that they will enjoy and remember, this could be drive days, dinners, showroom-based events and more
  • You will be proactive in finding opportunities and new ways to drive results and confident in collaborating with the wider marketing team to achieve these
  • You will be a results driven strategic thinker, always evaluating output to gain leads and generate awareness whilst aligning to business objectives
  • The customer journey will be at the heart of your decisions
  • We are looking for a driven individual who is competent in working as part of a team as well as on their own

Requirements

  • Qualified in Marketing to degree level with 2+ years’ experience in a busy marketing environment
  • Events Management experience is needed
  • You’ll be proficient in IT, particularly in the areas of Word and Excel
  • Excellent communication and copywriting skills are essential adopting SEO principals
  • Experience in planning and executing integrated marketing strategies using both above and the line techniques to meet business objectives
  • Experience in evaluating and reviewing marketing campaigns and making quick decisions on next steps
  • Experience in preparing and presenting campaign results to different stakeholders as well as advising on the strategy taken and providing future recommendations
  • Understand and have experience with audience segmentation and high level targeting to attract new business
  • Content creation experience is required - ideally multi-platform
  • Experience with social media platforms, multi-channel paid advertising and analytics would be advantageous

Preferred

  • Experience with social media platforms, multi-channel paid advertising and analytics would be advantageous

Benefits

  • Access to the Company Pension Scheme
  • Colleague Introductory Scheme
  • Industry leading discounts on purchases on new and used cars
  • Death in service benefit
  • Discounted Servicing
  • Subsidised car purchase scheme
  • Employee Assistance Programme
  • 24/7 remote GP
  • Medical second opinions
  • Unlimited mental health support

Salaries

Marketing Executive median pay in the United Kingdom

£31K/yr

Most pay falls between £29K and £35K. Based on 126 salaries.

See all Park's Motor Group salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
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Group Marketing Executive

Park's Motor Group · Hamilton, North Lanarkshire, UK · Unknown