Go-to-Market Lead

Responsibilities

• Develop and deliver go-to-market marketing plans that support the commercial growth objectives of the Private Medical Services business.
• Translate business priorities into effective marketing strategies that drive customer acquisition, engagement, and retention.
• Lead the planning, execution, and optimisation of integrated, multi-channel marketing campaigns.
• Define compelling customer propositions, messaging, and campaign strategies that deliver measurable results.
• Use market insights, customer data, and competitor analysis to identify opportunities and inform marketing activity.
• Build strong collaborative relationships with stakeholders across commercial, product, ecommerce, operations, finance, customer services, and clinical teams.
• Coordinate cross-functional teams and external partners to ensure campaigns are delivered on time, within budget, and to a high standard.
• Communicate marketing plans, priorities, performance, and recommendations to senior stakeholders, ensuring alignment across the business.
• Monitor campaign performance, define success measures, and use data-driven insights to optimise future activity and maximise return on investment.
• Manage marketing budgets effectively, ensuring spending aligns with business objectives and delivers measurable commercial impact.

Requirements

• Proven experience developing and delivering successful go-to-market strategies and integrated marketing campaigns that drive measurable business growth.
• Strong strategic marketing planning skills, with the ability to translate customer insights and commercial objectives into effective marketing activity.
• Broad knowledge of marketing channels and media, including digital, CRM, paid search, paid social, SEO, affiliates, and other customer acquisition channels.
• Data-driven approach with the ability to interpret performance metrics, customer data, and market insights to inform decision-making and optimise results.
• Experience managing marketing budgets and demonstrating return on investment through effective campaign planning and performance tracking.
• Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills, with experience collaborating across cross-functional teams and influencing senior leaders.
• Experience working with external creative, media, or specialist agency partners to deliver high-quality marketing activity.
• Proven ability to thrive in complex, matrix organisations, building effective relationships across multiple teams and business areas.
• Experience within a regulated industry is essential; healthcare sector experience would be advantageous.

Preferred

• Desirable Knowledge of marketing technology platforms such as Google Ads, Meta, CRM systems, analytics tools, and workflow management platforms (e.g. Asana).
• Experience supporting proposition development, product launches, or customer-centric growth initiatives.

Benefits

• We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
• Financial security & rewards
• Competitive contributory pension
• Occupational sick pay
• Long-service awards and refer-a-friend bonuses
• Professional registration fees covered (GPhC, NMC, CIPD and more)
• Cycle to Work and Green Car schemes (subject to eligibility)
• Family-friendly
• Enhanced maternity and paternity pay
• Flexible hybrid working to help balance work and home life